High-impact bids and proposals with AI
Learn the crucial skills to master these critical documents – and discover how to take advantage of AI's efficiency, in balance with your own insight and expertise.
Overview
It takes a range of skills to tip the balance with a buyer: strong writing ability, strategic thinking, attention to detail – even empathy. This course will prime you in them all, giving you the best chance of winning your next contract.
It will also give you an in-depth understanding of the part that AI can play in the process: taking every advantage AI tools offer, without abandoning your own insights, risking errors or losing control of the message.
For in-house training, we’ll tailor the materials based on your goals and using examples of your team’s previous submissions along with the original request for proposal or invitation to tender. By working through exercises based on real-life examples, your team will understand exactly how to apply what they learn to their work when they’re back at their desks.
Outcomes
By the end of this training, participants will know how to:
- fully answer the questions in the client brief, ITT or RFP
- engage all readers – from senior executives to compliance teams
- use win themes and highlight benefits that are meaningful to the client
- write in plain English
- create an executive summary that sells your solution
- optimise supporting materials like case studies, CVs and bios
- incorporate the right tone of voice for your company
- avoid misusing boilerplate text
- bring together multiple contributions to make a winning argument
- keep embarrassing and costly errors out of a bid – even using AI
- make the most of AI tools to maximise efficiency without compromising their own insights or the organisation’s reputation.
All attendees on this course will receive our unique pre-course writing analysis. This covers 15 different areas of writing skills and helps us ensure the training meets every attendee’s precise writing needs, allowing for rapid, targeted improvements.
Who's it for?
This course is ideal for anyone who writes persuasively to win business and wants to learn how AI can make them even more effective.
Find the training that fits
For individuals
Book one to three people on one of our public courses. With a maximum of eight learners per course.
For groups
Train four or more people (up to your whole organisation) with in-house training designed for your team and your needs.
Tailored to you
Individual writing analysis
We'll analyse each attendee's writing across 15 different areas
Expert trainers
Each with 15+ years' experience as professional writers, editors and coaches
Individual coaching
Expert one-on-one feedback with personalised insights embeds learning
AI writing
Learn how to get the most from AI tools: supercharge your writing without losing your human edge
Tailored content
Course content built around your specific learning objectives
Real-world examples
Activities and exercises modified to use your team's documents
Where
Online virtual classroom
Online or in person at
your chosen venue
Duration
One day
Tailored to you
Price
£495
per person + VAT
Get a quote
for your bespoke course
Course programmes
For individuals
Book one to three people on one of our public courses. With a maximum of eight learners per course.
For groups
Train four or more people (up to your whole organisation) with in-house training designed for your team and your needs.
For groups
Train four or more people (up to your whole organisation) with in-house training designed for your team and your needs.
Individual writing analysis
We'll analyse each attendee's writing across 15 different areas
Expert trainers
Each with 15+ years' experience as professional writers, editors and coaches
Individual coaching
Expert one-on-one feedback for each learner to ensure lasting improvements
AI writing
Learn how to get the most from AI tools: supercharge your writing without losing your human edge
Tailored content
Course content built around your specific learning objectives
Real-world examples
Activities and exercises modified to use your team's documents
Where
Online or in person at
your chosen venue
Duration
Tailored to you
Course programmes
Price
Get a quote
for your bespoke course
For individuals
Book one to three people on one of our public courses. With a maximum of eight learners per course.
Individual writing analysis
We'll analyse each attendee's writing across 15 different areas
Expert trainers
Each with 15+ years' experience as professional writers, editors and coaches
Individual coaching
Expert one-on-one feedback for each learner to ensure lasting improvements
AI writing
Supercharge your writing learn, get the most from AI tools without losing your human edge
Tailored content
Course content built around your specific learning objectives
Real-world examples
Activities and exercises modified to use your team's documents
Where
Online virtual classroom
Duration
One day
Course programmes
Price
£495
per person + VAT
Book now
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