Press-release writing
Creating sharp and compelling press releases that will get journalists’ attention is key to gaining press coverage. It’s a challenging skill, with many parts to master.
Overview
Creating sharp and compelling press releases that will get journalists’ attention is key to gaining press coverage. It’s a challenging skill, with many parts to master. But doing so will be hugely valuable to you – and your organisation.
This interactive and practical training – developed with both journalists and PR professionals – will show you how. You’ll learn everything you need to know in order to write effective press releases, understand what journalists are looking for and employ strategies that give you the edge.
We’ll show you how to recognise ideas that truly qualify as news and how to turn these into great stories.
You’ll learn how to craft succinct and readable content and write subject lines, headlines and intros that grab attention. You’ll understand the vital components and structure every press release needs. And you’ll discover the other crucial strategic steps to take, including planning media campaigns, building contacts and liaising with the press.
Outcomes
By the end of the training, you will know how to:
- identify ideas that are genuinely newsworthy
- understand what journalists are looking for in a press release (as well as all the ways to guarantee the release will be ignored or deleted)
- use the crucial structure every press release should have
- write succinct, readable and engaging content
- craft headlines, subject lines and introductions that grab the attention of time-pressed readers
- nail the right tone and language
- source and use powerful quotes to add authority and bring the story to life
- ensure your grammar and punctuation are accurate, to keep from falling at the final hurdle
- find target journalists, build contacts and liaise with the press (including through social media and the delicate art of selling in)
- plan and launch effective media campaigns across different channels to support and supercharge your press releases.
All attendees will also receive our unique pre-course writing analysis. This covers 15 different areas of writing skills and helps us ensure the training meets attendees’ precise writing needs, while allowing for rapid, targeted improvements.
Who's it for?
Our press-release writing courses are ideal for comms or marketing teams, PR professionals or anyone tasked with writing press releases.
Find the training that fits
For individuals
Book one to three people on one of our public courses. With a maximum of eight learners per course.
For groups
Train four or more people (up to your whole organisation) with in-house training designed for your team and your needs.
Tailored to you
Individual writing analysis
We'll analyse each attendee's writing across 15 different areas
Expert trainers
Each with 15+ years' experience as professional writers, editors and coaches
Individual coaching
Expert one-on-one feedback with personalised insights embeds learning
AI writing
Learn how to get the most from AI tools: supercharge your writing without losing your human edge
Tailored content
Course content built around your specific learning objectives
Real-world examples
Activities and exercises modified to use your team's documents
Where
Online virtual classroom
Online or in person at
your chosen venue
Duration
One day
Tailored to you
Price
£495
per person + VAT
Get a quote
for your bespoke course
Course programmes
For individuals
Book one to three people on one of our public courses. With a maximum of eight learners per course.
For groups
Train four or more people (up to your whole organisation) with in-house training designed for your team and your needs.
For groups
Train four or more people (up to your whole organisation) with in-house training designed for your team and your needs.
Individual writing analysis
We'll analyse each attendee's writing across 15 different areas
Expert trainers
Each with 15+ years' experience as professional writers, editors and coaches
Individual coaching
Expert one-on-one feedback for each learner to ensure lasting improvements
AI writing
Learn how to get the most from AI tools: supercharge your writing without losing your human edge
Tailored content
Course content built around your specific learning objectives
Real-world examples
Activities and exercises modified to use your team's documents
Where
Online or in person at
your chosen venue
Duration
Tailored to you
Course programmes
Price
Get a quote
for your bespoke course
For individuals
Book one to three people on one of our public courses. With a maximum of eight learners per course.
Individual writing analysis
We'll analyse each attendee's writing across 15 different areas
Expert trainers
Each with 15+ years' experience as professional writers, editors and coaches
Individual coaching
Expert one-on-one feedback for each learner to ensure lasting improvements
AI writing
Supercharge your writing learn, get the most from AI tools without losing your human edge
Tailored content
Course content built around your specific learning objectives
Real-world examples
Activities and exercises modified to use your team's documents
Where
Online virtual classroom
Duration
One day
Course programmes
Price
£495
per person + VAT
Book now
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