Be AI ready
You’ll see the ‘AI ready’ badge on our courses. This means the training will equip you with the understanding and confidence to use AI tools effectively in your writing
You’ll get adaptable prompts and practical techniques designed to save you time and improve the results you get from AI – ensuring technology supports, rather than replaces, clear human communication.
Blending AI efficiency with human insight
AI tools are evolving rapidly, changing how we work and write
Use it wisely, and it helps to clarify ideas, challenge thinking and boost your impact. Use it poorly, and … well, let’s just say it can make things rather flat
That’s why our AI-ready courses focus on using these tools intelligently and critically
Explore AI courses
See how our dedicated introduction to writing with AI and our AI-ready courses can help you harness technology responsibly and effectively.
Writing and AI
Human judgement is vital: AI makes mistakes
AI can confidently present fiction as fact, misinterpret data or echo biases from its training. Your critical judgement is essential to catch errors and weed out prejudiced language.
Use AI responsibly for better, faster writing
Used well, AI offers a significant edge. It handles the heavy lifting – drafting, restructuring, summarising or adjusting tone – freeing you up for higher-level thinking.
AI lacks empathy, nuance and creativity
AI can’t replicate human empathy, creative storytelling or nuanced understanding of your audience and context. These remain uniquely human skills.
Strong writing skills matter more than ever
AI generates content quickly but often produces bland results. Knowing what makes writing effective – and why – allows you to guide AI and refine its output for real impact.
Writing is thinking
We sometimes talk about the importance of thinking before you write. But the fact is, writing is thinking. Writing isn’t just about sharing ideas, it’s fundamental to developing them.
The act of writing helps to clarify your thoughts, deepen understanding and spark new insights. It activates key brain areas, making complex ideas easier to grasp and remember. It provides space to reflect, fostering creativity and helping you connect disparate concepts.
Critically, writing forces you to examine your own thinking – spotting gaps, testing assumptions and refining your arguments. This human process is invaluable when clarity and originality matter. AI excels at speed and structure, but the real power comes from collaboration. First shape your thinking through writing, then use AI strategically to refine and streamline your message.
Discover how AI can enhance your writing process
Courses
Explore our specialist courses: created to help you integrate AI tools with confidence, for efficient, effective writing at work.
Resources
Find our latest insights and tips for better business communication with AI in our expert resources area.