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Posted by: Paul White
10 / 09 / 19
When you’re writing a bid response, it’s not unusual to find yourself bound by tight restrictions on the number of words, pages or even characters you can use. So how can you express all you need to in order to win when you can’t use as many words as you want? It’s a question clients […]
Posted by: Catie Holdridge
31 / 07 / 19
It’s not every day that a style guide becomes worldwide news. Word of the guidelines that Jacob Rees-Mogg – the newly appointed leader of the House of Commons – sent to his staff has appeared everywhere from the New York Times to the South China Morning Post. We’ve talked before about the benefits of style […]
Posted by: Rob Ashton
19 / 07 / 19
Fifty years ago today, three men were sitting on top of a missile, hurtling up into the inky void, travelling the 240,000 miles (384,400 kilometres) to the moon. The Saturn V rocket propelling them had contained almost 2,000 tonnes of fuel when it left the launchpad in Florida just three days earlier – a volatile […]
01 / 07 / 19
The executive summary you include with your proposal can be critical in helping you win work. Unfortunately, not everyone seems to know how to get the best out of this small but mighty document. In fact, in my work with bid teams, I’ve come across a lot of confusion about how to write a good […]
09 / 05 / 19
Have you ever noticed how you are more likely to give in to temptation at the end of the day than at the beginning? If you’re on a diet, it’s generally after eight or nine at night that you tend to mysteriously find your hand in the cookie jar, not just after you’ve grabbed your […]
13 / 03 / 19
There’s one thing about reports that people never seem to talk about. Even after 21 years, and training more than 50,000 people to write well, I really can’t recall anyone bringing it up. And that secret is this: reading is hard. I don’t mean we find it difficult to read our email or text messages, […]
25 / 01 / 19
I must confess, I’m not a huge fan of televised sport. My dislike dates back to childhood and my father’s habit of falling asleep in front of Grandstand every Saturday afternoon. He’d wake and protest loudly if I so much as edged towards the channel button, thwarting every attempt to watch anything that an eight-year-old […]
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