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Posted by: Catie Holdridge
20 / 09 / 21
When you work in customer service, it’s inevitable that you’ll spend a lot of your time in touch with people who are not too happy with your company right now. Ninety-nine times out of a hundred, you’ll be writing a response to a complaint, as a customer will be getting in touch exactly because they […]
Posted by: Stephanie Joy Hubbard
26 / 08 / 21
A simple guide to what social media guidelines are, why they’re important and how to create your own. Contents: What are social media guidelines? Why are social media guidelines important? Best practice for creating social media guidelines Social media guidelines template What are social media guidelines? Social media guidelines are a set of rules […]
05 / 08 / 21
What are you aiming to achieve with the content you put out as a business? You want engagement from your customers, followers, audience or subscribers, right? You may want to educate or inspire them – to encourage their loyalty and make them feel more invested in your organisation’s mission. Ultimately, you may want the chance […]
Posted by: David Cameron
28 / 07 / 21
‘I’m pregnant.’ Words to normally evoke joy (or panic). But the person telling me this good news wasn’t my partner – she was my internal communications manager. I wasn’t a happy parent-to-be, I was a rookie middle manager in a large public sector organisation. My (yes, slightly panicked) reaction was: ‘What do I do next?’ […]
06 / 07 / 21
It’s easy to imagine that stories are for bedtime reading, not business writing. But there’s good reason to challenge that assumption. Using some of the classic elements and structures of storytelling will appeal to an intrinsic and emotional part of your audience’s minds, and make many things you write or present at work more effective […]
30 / 06 / 21
As a learning and development professional, you’ll know only too well the wide range of documents, updates, posts and messages you have to write in the course of your work. And you know that each one plays a part in the success of your learning programmes. So how do you ensure everything you create is […]
Posted by: Rob Ashton
08 / 06 / 21
Of all the many conversations I had with senior lawyers in the strange summer of 2020, there is one in particular that stands out. It was with an M&A practice head at a top 20 law firm. She’d spent months wining and dining the founders of a mid-size tech company who were planning an exit. […]
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