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Write Now: for better writing at work

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Posted by: Tom Gard

28 / 04 / 22

A guide to social value and how to respond to social value questions in tenders

The Public Services (Social Value) Act (2012) came into force in 2013. Its goal: to ensure the vast sums handed down by the government to the public sector produce benefits – or ‘social value’ – beyond simply providing services.  The act created an expectation: those receiving public money would spend it in ways that maximise […]

Posted by: Richard Leggatt

25 / 04 / 22

Goals, objectives, outcomes and more: navigating the language of grant proposals

Are you facing the challenge of writing a project grant proposal or filling out an application for funding? If you are, then you’ll need to know how to navigate a terminology minefield.  Are you focusing on delivering ‘outputs’ or ‘outcomes’? Is your work driven by your ‘mission’ or your ‘vision’? Should you be setting ‘goals’ […]

Posted by: Kathy Gemmell

25 / 03 / 22

The readability techniques you need for clear business writing

We write at work not for writing’s sake, but to make things happen – to get our jobs done. But to do this successfully, you have to take your focus off yourself. You have to think about your reader and what will make this document work well for them. And that takes some planning. When […]

Posted by: Stephanie Joy Hubbard

21 / 02 / 22

How to get your press release picked up by a journalist

When you want the world to know about your event, news, product, brand or service, you’ll be aiming for press coverage. That means getting your story picked up by journalists.  The first step to achieving that is, of course, writing a great press release.  But that’s just the beginning: now you need to get strategic. […]

Posted by: Rob Ashton

31 / 01 / 22

Where live chat goes wrong – and how to make it right

The last time I used live chat, it was to contact a large online train ticket provider, to claim a refund after my train got cancelled.  The session started well, with a cheery promise from the customer support agent to sort my refund quickly. But it soon descended into a vortex of misunderstanding and referrals […]

Posted by: Stephanie Joy Hubbard

27 / 01 / 22

How to write a winning marketing proposal [with presentation template]

Presenting a marketing proposal is like putting a little bit of your soul out there for critique. When you show your thinking to a client, you want them to see themselves in the challenges you lay out and you want them to be excited by your ideas. Ultimately, you want them to buy into it […]

Posted by: David Cameron

21 / 12 / 21

The problem with board report templates (and what you should do instead)

Does this sound familiar? You’ve had a request from your board of directors for an update about something you’re working on. You go back to them for more information about what they want. But they’re busy and their support team just repeats the information you already have. How do you create something quickly that meets […]
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