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Posted by: Gary Woodward
29 / 11 / 21
Writing a good job ad is a fine art – and a trickier task than it can seem on the surface. You want to write something that gets people excited to apply. You’d probably like to make your organisation look and sound good. But ultimately, you want to attract the right person to the role. […]
Posted by: David Cameron
29 / 10 / 21
Congratulations: you’ve written your board report. That’s the good news. The not-so-good? Well, unless it’s only a page or two long, I have to tell you that you’re not finished yet. Now you need to write the executive summary: in other words, a condensed version of your full document. This is (arguably) the most important […]
29 / 09 / 21
So you’ve been asked to write a board report. How does that make you feel? If the answer is joyful or confident, then this article is probably not for you. If, like the rest of us, it makes you a little anxious and uncertain – read on. We’ve covered the essential information you need to […]
Posted by: Catie Holdridge
20 / 09 / 21
When you work in customer service, it’s inevitable that you’ll spend a lot of your time in touch with people who are not too happy with your company right now. Ninety-nine times out of a hundred, you’ll be writing a response to a complaint, as a customer will be getting in touch exactly because they […]
Posted by: Stephanie Joy Hubbard
26 / 08 / 21
A simple guide to what social media guidelines are, why they’re important and how to create your own. Contents: What are social media guidelines? Why are social media guidelines important? Best practice for creating social media guidelines Social media guidelines template What are social media guidelines? Social media guidelines are a set of rules […]
05 / 08 / 21
What are you aiming to achieve with the content you put out as a business? You want engagement from your customers, followers, audience or subscribers, right? You may want to educate or inspire them – to encourage their loyalty and make them feel more invested in your organisation’s mission. Ultimately, you may want the chance […]
28 / 07 / 21
‘I’m pregnant.’ Words to normally evoke joy (or panic). But the person telling me this good news wasn’t my partner – she was my internal communications manager. I wasn’t a happy parent-to-be, I was a rookie middle manager in a large public sector organisation. My (yes, slightly panicked) reaction was: ‘What do I do next?’ […]
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