Jacob Funnell
Jacob Funnell

A relentless chaser of evidence and a confirmed sceptic, Jacob is a digital marketer who puts good data at the centre of all his work.

He’s also a certified word nerd, driven to understand how language works and how to use it to get real results.

The fonts that make you remember more

We are more likely to remember information when it is written in a hard-to-read font, according to psychologists at Princeton and Indiana universities. Researcher Connor Diemand-Yauman and his colleagues wanted to explore how fonts affect how much we remember from the...