When you're writing a bid response, it's not unusual to find yourself bound by tight restrictions on the number of words, pages or even characters you can use. So how can you express all you need to in order to win when you can't use as many words as you want? It's a...
Executive summaries for bids and proposals: a Q&A
The executive summary you include with your proposal can be critical in helping you win work. Unfortunately, not everyone seems to know how to get the best out of this small but mighty document. In fact, in my work with bid teams, I've come across a lot of confusion...
Better bid/no-bid decisions – three signs you should say no
Think 'bid strategy' and you probably think action. The opportunities you're going to go after. Your plan of attack. What you’re actually going to do. What’s easy to overlook is that success often comes down as much to what you choose not to do. And that’s why the...
Want to give your bids the winning edge? Use theme statements
If I could only give one piece of advice on how to develop bids or proposals with the best chance of winning, it would be this: Start every section with a compelling theme statement. In my opinion, the ability to write good theme statements is the most important skill...
How to boost your bid win rate by ghosting your competitors
In bidding, the margin between winning and losing can be minuscule. And being number two is no fun – especially if you’ve invested a lot of time and effort and you miss out by just a few evaluation marks. While it's tempting to see such situations as mere bad luck,...