In this article, you’ll find a simple guide to what social media guidelines are, why they’re important and how to create your own. What are social media guidelines? Social media guidelines are a set of rules for governing what kind of content you publish on...
How to create an effective call to action on LinkedIn
What are you aiming to achieve with the content you put out as a business? You want engagement from your customers, followers, audience or subscribers, right? You may want to educate or inspire them – to encourage their loyalty and make them feel more invested in your...
How to create a no-stress social media strategy
Whether you’re just getting started with your organisation’s social media activity or you want to reinvigorate your efforts, you need to start with a clear strategy. We may tend to think of a strategy as a very clever, long and complicated piece of work that typically...
How to create an effective and sustainable social media plan [with template]
So, you created a social media strategy and have the thumbs up from your internal stakeholders to start putting your strategy into action. What now? Well, it’s time to turn ideas into execution. One key to success on social media is being consistently active – but...
How to write a winning marketing proposal [with presentation template]
Presenting a marketing proposal is like putting a little bit of your soul out there for critique. When you show your thinking to a client, you want them to see themselves in the challenges you lay out and you want them to be excited by your ideas. Ultimately, you want...