Welcome to the blog – advice, opinions and musings on how to make words work
I started writing this just after finishing a phone call with a customer service agent. The conversation lasted no more than five minutes. And the person I spoke with was understanding and helpful as she resolved my issue quickly. I ended the call by thanking her and...
With a host of new AI tools at our disposal, applying for a job has never been easier. At the same time, candidates are finding it harder than ever...
When many people set out to write a report or proposal, they start with a standard template or adapt a...
I hope you are well. No, really – I do. But have you ever noticed how those five words have become the default opener for almost every email? Why do...
You might think of artificial intelligence mainly as a new way to draft short emails or outline reports in seconds. If you do, you're in good...
AI is already transforming how many of us write. But evidence is beginning to emerge that it may also be harming our organisations in a way that...
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I’ll never forget the first time I was asked to write a report. I had recently graduated and was two months into a new job with the Environmental...
Simplicity is often misunderstood and underrated. One of the biggest myths in business writing is that complex topics need complex documents. The...
Years ago, not long after I started Emphasis, I found myself in conversation with a young training manager for one of the UK’s biggest companies. We...
Many of us are still hoovering up pine needles from the living room carpet. There may even be a lone chocolate rattling around the Quality Street...
Struggling to write is a universal human experience. We all find it hard to some degree, as I've explained before. But if the key word is 'human',...
It's tempting to think that writing comes easily to everyone but ourselves. But if we could see inside their heads, we'd probably find that their...
An embarrassing mishap befell me during my recent summer break. It happened when I was searching for the bathroom in an unfamiliar West Country pub....
I found myself in a strange situation recently – I was approaching a long Zoom call with genuine excitement. It was a webinar by an expert I'd just...
Telling someone they need help with their writing rarely lands well. You may be right. They may even agree with you. But they'll still probably feel...
One of the biggest dangers of relying on AI writing bots is perhaps not the most obvious. It’s not that what they produce is inferior to human...
Most of us don't like the way we look in photos. We wince slightly when we glance at a picture that includes us. Despite how it might feel, though,...
Let's start out with a quick question. Look at the line on the left in the image below. Which one on the right do you think is most similar: A, B or...
Much of what we write often sails way over our readers’ heads. The problem is that we take our own knowledge for granted and assume that everyone...
The headline almost leapt out of my screen. It was June 2020. Every day was bringing another batch of harrowing news stories. Yet this one, on the...
One of the biggest killers of great ideas (and even greater careers) has to be impostor syndrome. I've met countless professionals who were held...
I've got a quick question for you. How many people live in the Australian capital of Sydney? Is it two million? Five million? Seven million? The...
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