Business case writing

Who is it for?
Any team who want to persuade stakeholders to buy, sell, sign off or agree to a project.

What level is it for?
Any level. We tailor the content to meet participants’ needs, documents and backgrounds.

When and where
Date arranged around you. We can train at your site, or train your team remotely online.

Course length
Flexible, typically one day.

Delegates
We can train from four people up to your entire organisation. Each session has a maximum of ten delegates.

Let’s talk about your course

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A persuasive, easy-to-follow business case helps you communicate your ideas to decision-makers clearly – which ultimately means more cases getting the thumbs up. That’s why we made this course. It’s designed to help teams who write business cases to internal decision-makers – such as board members, senior managers and department heads.

A key feature of this course is that all delegates receive our unique pre-course writing analysis. This covers 15 different areas of writing skills and helps us tailor the training to the delegates’ precise writing needs, delivering long-lasting business benefits.

By the end of the training, attendees will be able to:

	construct a powerful argument that puts forward the very strongest case for their idea
	leave decision-makers in no doubt about why the case deserves their full attention
	effectively promote the benefits of their project, leaving no key arguments out
	create reader-centred proposals and business cases
	write confidently and clearly, so their message is not lost in needlessly elaborate or technical language
	use correct grammar and punctuation
	leave a positive final impression.

Learn all about this course

Get the full course guide (PDF)

What our delegates say about us.

One of the best and most engaging sessions we've had!

Kathleen Heycock, Farrer & Co

Well structured, interactive and enjoyable.

William Drake, Clyde & Co

A very interesting and enjoyable course.

Peter East, Farrer & Co

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What our delegates say about us

One of the best and most engaging sessions we've had!

Kathleen Heycock, Farrer & Co

Well structured, interactive and enjoyable.

William Drake, Clyde & Co

A very interesting and enjoyable course.

Peter East, Farrer & Co

Enquire now

Five reasons to choose Emphasis

Unique pre-course analysis

Post-course support

Full course customisation

Over 19 years' experience

Our expert trainers

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Unique pre-course analysis

We analyse the writing of every attendee on the course according to 15 different areas. This means our trainers will have a solid understanding of the writing issues of every one of your people – before anyone even enters the training room. It's a method unique to Emphasis that's successfully helped around 50,000 professionals across the world.

Post-course support

You have access to our dedicated helpdesk for a year after your course.

You will also receive regular free tips and resources by email. We also offer optional post-course coaching clinics.

Full course customisation

Our specialist course developers work hard to create a programme that’s customised exactly to the problems your team are facing.

Over 19 years' experience

We’ve helped improve writing and communications skills for over 50,000 delegates and we’ve worked with over 5,000 companies – including many just like yours. See our case studies here.

Our expert trainers

We make sure to match the right trainer to your organisation, meaning you can rely on getting someone with the best skills, approach and experience to solve the challenges your team are facing.

All our trainers and consultants have years of professional experience in writing, editing and communications. And every one goes through a six-month onboarding process to ensure they can effectively and engagingly deliver that expertise to you in the training room.

Enquire about this course

Call +44 (0)1273 732 888 or send us a message