Business case writing
A persuasive, easy-to-follow business case helps you communicate your ideas to decision-makers clearly – which ultimately means more cases getting the thumbs up. That’s why we made this course. It’s designed to help teams who write business cases to internal decision-makers – such as board members, senior managers and department heads.
A key feature of this course is that all delegates receive our unique pre-course writing analysis. This covers 15 different areas of writing skills and helps us tailor the training to the delegates’ precise writing needs, delivering long-lasting business benefits.
By the end of the training, attendees will be able to:
|construct a powerful argument that puts forward the very strongest case for their idea|
|leave decision-makers in no doubt about why the case deserves their full attention|
|effectively promote the benefits of their project, leaving no key arguments out|
|create reader-centred proposals and business cases|
|write confidently and clearly, so their message is not lost in needlessly elaborate or technical language|
|use correct grammar and punctuation|
|leave a positive final impression.|
Learn all about this courseGet the full course guide (PDF)