Writing for online audiences
Increasingly, professionals in almost any department may be called on to write online content.
And with more and more digital content being produced globally, it’s more important than ever that your online writing stands out.
This day of targeted training is designed to dramatically improve the return from your investment in online communication channels. It helps you understand how to engage your audiences online to keep them coming back for more.
We can also tailor the course to focus on the specific online channels that you are using, such as writing for Facebook, Twitter and LinkedIn.
A key feature of this course is that all delegates receive our unique pre-course writing analysis. This covers 15 different areas of writing skills and helps us tailor the training to the delegates’ precise writing needs, delivering long-lasting business benefits.
By the end of the training, attendees will be able to:
|understand the different techniques required for writing engaging digital content|
|win their readers’ attention by understanding the psychology of great headlines|
|build a logical structure for all their online content|
|think about their different audiences and adapt their writing style to the online channel they’re using|
|write online content that will keep their audience coming back for more|
|use search engine optimisation (SEO) techniques to get noticed by search engines|
|avoid common grammar traps and proofread digital content for errors.|
Learn all about this courseGet the full course guide (PDF)