Live online or face-to-face training

Grab your visitors and get your message across with great web content

Enquire now

Writing for the web training course

Who is it for?
Our in-house Writing for the web courses are suitable for teams who need to write online content for a website or company intranet.

Non-native English speakers on your team? See if our course is suitable.


 
What level is it for?
Any level. We tailor the content to meet participants’ needs, writing challenges and backgrounds.

When and where
Date arranged around you. We can train at your site, anywhere in the world, or train your team remotely online.

Course length
Flexible, typically one day.

We can also cover select key aspects of this course in a 90-minute lunch-and-learn session for larger groups.

Delegates
We can train from four people up to your entire organisation. Each session has a maximum of ten delegates. (Why only ten?)

Not exactly what you were looking for?
No problem. We can combine elements from any of our courses to fit your needs exactly.

Your course can also be part of a blended programme that will support your team in changing their writing for good.

Cost
The cost will depend on a few different factors. See how our pricing works here.

Let’s talk about your course

Enquire now

Writing for websites means thinking about how you write in a new way. We read online content differently – and the web copy we write has to reflect this. If visitors aren’t immediately engaged or can’t quickly find what they need on your site, they will leave.

This targeted, interactive course will show your team how to write clear and concise web pages that work – whether these are for your website or company intranet.

And because we will create practical, tailored exercises based on real-world examples of your web content, you can be confident that the training materials will be relevant to your organisation, challenges and goals.

A key feature of this course is that all delegates receive our unique pre-course writing analysis. This covers 15 different areas of writing skills and helps us ensure the training meets the delegates’ precise writing needs.

By the end of their bespoke web-writing course, attendees will be able to:

win their readers’ attention by understanding the psychology of great headlines
engage their audience and put key information first
build a logical structure for all their web pages
write clear copy that is accessible to all readers
identify and use a consistent tone that suits their audience
make the most of links to create pages that are as useful as possible
write pages that their visitors will want to read
use search engine optimisation (SEO) techniques to get noticed by search engines
promote their web content on social media to reach a wider audience
avoid common grammar traps and learn how to proofread pages for errors.

Learn all about this course

Get the full course guide (PDF)

Enquire about this course

Call +44 (0)1273 732 888, send us a message or
Book a consultation