Grab your visitors and get your message across with great web content and copy

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Writing for the web training course

Who is it for?
Anyone who needs to write online content for a website or company intranet, including blog posts or any other web page.

(Just looking for training for yourself? See our course for individuals here.)

What level is it for?
Any level. We tailor the content to meet participants’ needs, documents and backgrounds.

When and where
Date arranged around you. We can train at your site, anywhere in the world, or train your team remotely online.

Course length
Flexible, typically one day.

We can also cover select key aspects of this course in a 90-minute lunch-and-learn session for larger groups.

We can train from four people up to your entire organisation. Each session has a maximum of ten delegates.

Not exactly what you were looking for?
No problem. We can combine elements from any of our courses to fit your needs exactly.

Your course can also be part of a blended programme that will support your team in changing their writing for good.

Let’s talk about your course

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Today, our most important information lives online.

We read differently online – and how we write web content and copy has to reflect this. If visitors can’t find what they need, they will leave your site.

This targeted, interactive course will show your team how to write web pages that work – whether they write for your website or company intranet. And because we will create practical, tailored exercises based on real-life examples of your web content, you can be confident all the training materials will be relevant and engaging.

A key feature of this course is that all delegates receive our unique pre-course writing analysis. This covers 15 different areas of writing skills and helps us ensure the training meets the delegates’ precise writing needs.

By the end of the training, attendees will be able to:

win their readers’ attention by understanding the psychology of great headlines
engage their audience and put key information first
build a logical structure for all their web pages
make the most of links to create pages that are as useful as possible
write pages that their visitors will want to read
use search engine optimisation (SEO) techniques to get noticed by search engines
promote their web content on social media to reach a wider audience
avoid common grammar traps and learn how to proofread pages for errors.

Learn all about this course

Get the full course guide (PDF)

Enquire about this course

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