Writing for the web
More and more, professionals in almost any department are called on to write web content. This can include almost any kind of digital content writing – blogs, intranet pages, marketing copy or anything else that fits in the four borders of a web browser. This day of targeted training will dramatically improve the effectiveness of your team’s web writing.
A key feature of this course is that all delegates receive our unique pre-course writing analysis. This covers 15 different areas of writing skills and helps us tailor the training to the delegates’ precise writing needs, delivering long-lasting business benefits.
By the end of the training, attendees will be able to:
|win their readers’ attention by understanding the psychology of great headlines|
|engage their audience and put key information first|
|build a logical structure for all their web pages|
|make the most of links to create pages that are as useful as possible|
|write pages that their visitors will want to read|
|use search engine optimisation (SEO) techniques to get noticed by search engines|
|avoid common grammar traps and learn how to proofread pages for errors.|
Learn all about this courseGet the full course guide (PDF)