Get your message across with exceptional web content

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Writing for the web

Who is it for?
Anyone who needs to write online content, including intranets, blogs or any other web page.

(Just looking for training for yourself? See our course for individuals here.)

What level is it for?
Any level. We tailor the content to meet participants’ needs, documents and backgrounds.

When and where
Date arranged around you. We can train at your site, anywhere in the world, or train your team remotely online.

Course length
Flexible, typically one day.

We can also cover select key aspects of this course in a 90-minute lunch-and-learn session for larger groups.

We can train from four people up to your entire organisation. Each session has a maximum of ten delegates.

Not exactly what you were looking for?
No problem. We can combine elements from any of our courses so what you get fits your needs exactly.

Let’s talk about your course

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More and more, professionals in almost any department are called on to write web content. This can include almost any kind of digital content writing – blogs, intranet pages, marketing copy or anything else that fits in the four borders of a web browser.

This day of targeted training will dramatically improve the effectiveness of your team’s web writing. By taking real-life examples of the web content your organisation produces, we can make sure all the training materials are entirely relevant to your team.

A key feature of this course is that all delegates receive our unique pre-course writing analysis. This covers 15 different areas of writing skills and helps us ensure the training meets the delegates’ precise writing needs.

By the end of the training, attendees will be able to:

win their readers’ attention by understanding the psychology of great headlines
engage their audience and put key information first
build a logical structure for all their web pages
make the most of links to create pages that are as useful as possible
write pages that their visitors will want to read
use search engine optimisation (SEO) techniques to get noticed by search engines
avoid common grammar traps and learn how to proofread pages for errors.

Learn all about this course

Get the full course guide (PDF)

Enquire about this course

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