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Stop writing for superheroes. Board members are human too.

5-minute read

A middle-aged male senior executive sat at a board table. He wears a suit but underneath is a faded Superman shirt. He is reading a hard copy of a report and furrowing his brow. He looks tired and has a big pile of other reports to get through. He has a glass of Scotch resting on the table.

Rob Ashton is the founder of Emphasis and posts mainly about writing and the brain – a topic he’s been researching for seven years. You can read more of his work in Writing Matters – our weekly bulletin of career-building writing advice backed by science.

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