Linkedin is essentially two things: a web landing page and a publishing platform. You could fill out all of the relevant sections of your profile page and sit back, waiting for things to happen. And if you are a job seeker with in-demand skills and if the market for...

If you're posting on LinkedIn, you probably have goals related to doing so. Most of us aren't there just to shout into a void. But making your LinkedIn a place where you can both feel engaged and create engagement involves a bit of work. Here's how to make sure you're...

Many of us are less than comfortable when it comes to marketing ourselves, but self-promotion on LinkedIn is expected. And luckily, the platform provides multiple places and ways to sell yourself or your services (or widgets, if you are into those). You may have heard...