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Catie Holdridge

Catie joined Emphasis with an English literature and creative writing degree and a keen interest in what makes language work. Having researched, written, commissioned and edited dozens of articles for the Emphasis blog, she now knows more about the intricacies of effective professional writing than she ever thought possible.

She produced and co-wrote our online training programme, The Complete Business Writer, and these days oversees all the Emphasis marketing efforts. And she keeps office repartee at a suitably literary level.

A pollack by any other name

by | Apr 9, 2009 |

We should all be eating more pollack, for cod’s sake. So say the environmentalists trying to save the perennial partner to chips from an early, non-watery grave: cod stocks in the North Sea are a mere fifth of what they were forty years ago. Sainsbury’s...

I tweet, therefore I am

by | Apr 1, 2009 |

Thinking about jumping onto this bandwagon. But where will it all end? So might read my inaugural ‘tweet’ – by definition: an answer to the question ‘what are you doing?’ in 140 characters or fewer – on the micro-blogging site...

On the origin of speaking

by | Feb 18, 2009 |

Last Thursday marked the 200th birthday of Charles Darwin: an event that did not go uncelebrated at Emphasis HQ. And even as we hung the streamers and tied up the balloons we were silently thanking the birthday boy for explaining the opposable thumbs that allowed us...

Smooth operations

by | Feb 11, 2009 |

There is a corner of Emphasis Towers dedicated solely to the behind-the-scenes team known as Operations. We are the stage-hands to the trainers’ thespians; the gaffers to Client Relations’ stage directors. And while we may be hidden away like Quasimodo in...