If 'excitement' doesn't quite sum up your feelings about AI right now, what does? Discomfort? Frustration? Denial? If so, you’re not alone. This surge of AI activity in the tech world – and in the media – marks one of the biggest shifts in technology and our working...
You might think of artificial intelligence mainly as a new way to draft short emails or outline reports in seconds. If you do, you're in good company. To most people outside the scientific community, it probably feels like AI was invented overnight when ChatGPT burst...
In today’s world, our attention is a commodity. We have all kinds of messages constantly competing for it every day. But what makes some communications cut through and others fall flat? I’ll let you in on the secret: it’s about the power of the message. And how quick...
Content really does rule the world. It’s no longer a question of how content fits into a marketing plan – content IS the marketing plan. And today, the most successful content strategies are omnichannel. They're the ones that create a seamless journey for the customer...
It's easy to imagine that stories are for bedtime reading, not business writing. But there's good reason to challenge that assumption. Using some of the classic elements and structures of storytelling will appeal to an intrinsic and emotional part of your audience's...
Thinking of creating an internal newsletter for your company employees? There's a pile of great reasons to do it. But when everyone’s busy with their day job, an internal email landing in your inbox can seem like just another task on the to-do list. So how can you...
We each have one voice – but many tones. A voice is the unwavering style in which we speak, it’s our personality. But our tone changes depending on the situation we’re in. For example, our tone will be different when we’re talking to a child than when we’re talking to...
Employee spotlights are a great way to engage other employees and tell the world about the good stuff going on inside your organisation. Want to shout about your amazing culture? Attract the best new talent? Even demonstrate your commitment to sustainability or...
![How to write a press release [with free template]](https://www.writing-skills.com/wp-content/uploads/2024/12/journalist-on-laptop-400x250.jpg)
If you're looking for a comprehensive guide to writing a press release, our guest author Stephanie Joy Hubbard has got you covered. So, you’ve got some news you want to share with the world. One way to make sure your news is communicated to a wide and relevant...
When you want the world to know about your event, news, product, brand or service, you'll be aiming for press coverage. That means getting your story picked up by journalists. The first step to achieving that is, of course, writing a great press release. But that's...
![How to write a human B2B marketing email [with template]](https://www.writing-skills.com/wp-content/uploads/2024/12/smiling-woman-computer-home-office-400x250.jpg)
We are constantly bombarded with emails, messages, notifications and information every second of our waking lives – in our personal lives and at work. But what if it’s your job to pique someone’s interest enough at work that they'll carve out a little piece of...
![How to write an irresistible email CTA [with examples]](https://www.writing-skills.com/wp-content/uploads/2024/12/little-girl-pushing-bell-400x250.jpg)
The call to action (or CTA) is one of the most important elements of an email. Whether you’re writing a newsletter, marketing email, fundraising request, or even an internal company email, a good CTA is what will motivate your readers to take action. But how do you...