Tim Cawood

Ask most scientists, engineers and technologists why they got into the profession and they're unlikely to say it was because they love writing. But love it or hate it, writing is an essential part of a scientific career. Report writing skills are crucial to...

How do you avoid confusing your reader when you're writing for non-native English speakers? Expert business-writing trainer Janet Bateman explains: The single most important thing to think about Why you should avoid non-literal expressions Which words are easiest for...

Writing skills is a subject that many trainers claim to be able to provide. Here’s our guide to sorting the wheat from the chaff. Writing analysis It’s important always to build on what trainees know already. So a good provider should start by assessing...

Dignity is an inherent human right, according to the United Nations. (And who are we to argue with them?) But what began as a subject for the UN has apparently (inevitably, some might say) become an issue for Health and Safety. Unions are strongly encouraging private-...

The increasing use of the word ‘recovery’ in the press during the recent financial crisis may have contributed to the UK’s eventual climb out of recession, new research from Emphasis has found. This unique project – the second from the Emphasis...

The media should exercise caution when reporting the Euro crisis, researchers warn, as the language that journalists use seems to be affecting our economic fortunes. According to a new report from the Emphasis Research Centre, there is a strong link between consumer...

Browse the business aisles of any bookshop and you’ll find an array of ‘how-to’ titles. Whether you’re hiring or firing, there’s guaranteed to be a text extolling the latest methods, explains Rob Ashton. It can be tempting to think that...

We sometimes learn as much from our failures as from our successes – often more so. But if we simply move on and never communicate these lessons, the value of these lessons will always be limited. This is why communicating is key to creating a culture of best...

As the adage goes, anything worth having is worth fighting for. But it can be a rude awakening if you’ve signed onto a nursing degree course and now find your passion for helping people buried under a pile of essays and assignments. There’s no doubt that a...

Finance is a murky place for many people. Money comes into the bank account and it goes out again. And the process in between is something of a mystery. But even if your clients are financially savvy, it can still be difficult to explain money matters. Accounting has...

In his second article on writing skills for nursing students, Rob Ashton explains what to do when inspiration doesn’t strike. D-Day has arrived. And the essay you’ve sat on for weeks is due tomorrow morning. It’s not that you haven’t put pen to...

Medical technologies may cross language barriers, but words are the building blocks of a marketing message. Rob Ashton of Emphasis explains how mastering writing skills can help you target and influence the right people. Your company has created an exciting medical...