If you’ve ever put off DIY, you’ll know that a dripping tap or peeling skirting board eventually just becomes one of life’s tolerations. If you put off the task long enough, it gets pushed to the dusty recesses of your mind. But it still chips away...

Finance is a murky place for many people. Money comes into the bank account and it goes out again. And the process in between is something of a mystery. But even if your clients are financially savvy, it can still be difficult to explain money matters. Accounting has...

In his second article on writing skills for nursing students, Rob Ashton explains what to do when inspiration doesn’t strike. D-Day has arrived. And the essay you’ve sat on for weeks is due tomorrow morning. It’s not that you haven’t put pen to...

Rob Ashton explains how to use writing skills to become a recognised industry expert. If you take a poll to find the world’s top music executive, the chances are that most people will say Simon Cowell. There may be other executives with more talent and panache....

Printer manufacturers must be getting a bit twitchy about the iPad. Or if they’re not, they should be – because it could well make a serious dent in their profits, writes Rob Ashton. Generally, I'm in the 'pro' camp when it comes to technology. I've bought...

Medical technologies may cross language barriers, but words are the building blocks of a marketing message. Rob Ashton of Emphasis explains how mastering writing skills can help you target and influence the right people. Your company has created an exciting medical...

If you need to win an audience over, lend top speech-writer Jack Elliott your ears, as he reveals his secrets of writing a good speech. In this exclusive interview, he focuses on the key elements of public speaking, from the best persuasive techniques to delivering a...

Being a capable wordsmith may not be what you signed up for. But clinical nurses are spending more and more of their working day on writing tasks. Rob Ashton of Emphasis gives six tips on how nurses can become better writers. A well-presented document, a clear and...

It’s the start of the new year and the UK is sitting on a glut of unwanted Christmas presents. Matching present to person is seldom an easy task. It takes time and effort. But in the run up to Christmas, many people will have taken a wild stab in the dark;...

As we continue our ceaseless quest to seek out and rehabilitate the bulls of business-speak, we come up against an old and imposing foe. Imagine yourself, if you will, a few short days from now. You are sat at your computer; you’ve just completed your Christmas...

Rob Ashton explains how developing your writing skills can help you to win sales. Whether you love them or hate them, you can’t deny that reality TV shows such as The X-Factor provide contestants with honest feedback about their performances. After the tone-deaf...

After the resounding success of our gobbledygook amnesty, we realise there are obviously many concerned citizens out there who share the desire to eliminate overblown double-speak wherever it is found. So the quest continues: to seek out, capture and rehabilitate any...