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Tim Cawood

How to design a document: an audio guide

Expert trainer Kathy Gemmell explains how to use design to create easy to read, high-impact documents. Learn how to: Make a document look readable Select the best width for margins Use headings and subheadings to guide your reader. You can listen here.

How to beat writer's block

Someone once said that writing is easy. You just sit at your keyboard and wait – till the beads of blood form on your forehead. For anyone who has ever suffered from writer's block (and that’s all of us), this will be a familiar scenario. It doesn’t...

Recovery-watch

Last month we announced the launch of our index tracking the use of the words ‘green shoots’ and ‘recovery’ in the newspapers. So where are the press putting us now? June’s references to ‘recovery’ actually topped May’s...

Writing content with clout

Ever seen the TV game show Supermarket Sweep? The premise is pretty simple. After answering a series of questions, the contestants are instructed to find certain groceries in the supermarket. Not surprisingly, no-one methodically paces through the aisles. With the...

Watching the green shoots grow?

Which came first: the newspapers or the news? This seemingly silly question – while not quite as mystifying as the whole egg-versus-chicken debate – proves relevant when it comes to the big e-word: economy. The press may have helped write us into a...

Customer-letter writing for tax professionals

When the naturalist Charles Darwin outlined natural selection, he almost certainly didn’t have business people in mind. But his idea, that the species best suited to their environments are the ones who survive, has never been truer in the world of work....

How to write a business plan, FM World

Whether you’re setting up a new business venture or want the go-ahead for a project, there’s one essential document you need. Robert Ashton gives a step-by-step guide to writing a good business plan. There’s a memorable conversation in the famous...

Now is no time for silence

Managers are failing to update their staff just when they need to most, it seems. The training manager of a blue-chip multinational was telling us recently how many managers had gone curiously quiet. It seems that their tongues (or their keyboards) have gone west...

Quantitative easing

Look out for the latest innocent-sounding financial buzz-phrase that hides some very big news indeed. This one sounds more benign than ‘sub-prime loans’. Yet its effects could be just as far reaching, if not more so. That phrase is ‘quantitative...

Words linked to Alzheimer's

Your words could say more about you than you realise. New research suggests that changes in vocabulary could be an early sign of Alzheimer’s disease. The study by scientists at Southampton university focuses on the speeches of former UK Prime Minister Harold...

Beware the yawn factor

Beware the 'yawn factor’ when selling your organisation in writing. Attention spans are short and lots of clichéd customer-service terminology won’t do you any favours. Take this example from the Olympus website: Under the umbrella of Olympus Europa we in the U.K...