OK, there’s no getting away from it: successful bids take a bit of effort to create. And if you’ve never written one before, it could seem like a particularly daunting task. But keeping a few crucial principles in mind will put you in the strongest possible position...
Most of a bid is dedicated to projecting the future – how you will help your prospect if you're chosen to work with them. In contrast, a case study lets you base your argument on something more concrete – what you've proven you can do in the past. And few things...
![How to write a winning executive summary for your bid [with example]](https://www.writing-skills.com/wp-content/uploads/2024/12/hand-holding-plane-resize-400x250.jpg)
The executive summary of your bid or proposal is arguably the most important part of the entire document. And how you structure your executive summary is key to how well it works. However well-written the rest of your bid or sales proposal is, many people will only...
Writing is one of those work activities that we just assume we can do. So much so that it's not even something we tend to give much thought to. Yet in the last decade or two, it's silently taken over our working lives. Email alone accounts for a staggering four hours...
When inviting a bid, clients sometimes ask you to include mini biographies, also known as pen portraits, of the potential team. Here, we show you how to treat this as an opportunity to sell your company. Focusing on the client’s needs and objectives is just as...