How apps like ChatGPT actually work (and how we got here)

Stephanie is a creative director with extensive experience in marketing, content strategy and generative AI. She advises clients on all aspects of their digital and brand content – from high-impact campaigns and storytelling to AI-driven innovation. As an expert in creative strategy and emerging technology, Stephanie helps brands navigate the evolving landscape of digital content, ensuring their campaigns are both impactful and future-proof. She also shares her insights on marketing and AI as a guest author here on the Emphasis blog and Knowledge Hub.