Writing Matters

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Why AI writing rarely works

Why AI writing rarely works

Struggling to write is a universal human experience. We all find it hard to some degree, as I've explained before. But if the key word is 'human', what about AI? After all, ChatGPT is more powerful than ever (even if it has disappeared from the headlines). And AI...

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Idioms don’t travel well

When writing anything for a global audience, it’s best to leave idioms out of it. Idioms are groups of words whose meaning is usually...

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Medicine labels unclear

Writing messages that are effective for all your readers is not as easy as it may first seem. New research shows that patients may be risking their...

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Well, we know it's big

David Cameron has referred to it as his ‘mission’ and his ‘passion’, but it does seem that very few people are entirely sure...

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Dangerous jargon

Jargon can bring clarity for experts and irritation for laypeople, but could it sometimes be life threatening? Yes, according to the coroner heading...

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Writing for accountants

Finance is a murky place for many people. Money comes into the bank account and it goes out again. And the process in between is something of a...

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