One of the biggest dangers of relying on AI writing bots is perhaps not the most obvious. It’s not that what they produce is inferior to human writing. It's that the opposite is true. Generative AI apps like ChatGPT or Microsoft Copilot can produce text that is often...
Writing Matters
Welcome to the blog – advice, opinions and musings on how to make words work
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This is why we love long words
Most of us don't like the way we look in photos. We wince slightly when we glance at a picture that includes us. Despite how it might feel, though,...
Why it’s so hard to change how we write
Let's start out with a quick question. Look at the line on the left in the image below. Which one on the right do you think is most similar: A, B or...
How much information is too much?
Much of what we write often sails way over our readers’ heads. The problem is that we take our own knowledge for granted and assume that everyone...
The old editor’s trick that gets you reading
The headline almost leapt out of my screen. It was June 2020. Every day was bringing another batch of harrowing news stories. Yet this one, on the...
Why you know more than you think
One of the biggest killers of great ideas (and even greater careers) has to be impostor syndrome. I've met countless professionals who were held...
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Our newsletter Writing Matters will help you to get your point across, supercharge your writing and make sure you stand out from the crowd. We’ve helped over 80,000 professionals achieve their goals.
This fake news trick can be a force for good
I've got a quick question for you. How many people live in the Australian capital of Sydney? Is it two million? Five million? Seven million? The...
The board want insights as well as facts
A paper to the board can be incredibly powerful. But you have to tell them what you want and make sure they actually read it.
The report-writing secret that most of us miss
Organisations are full of documents that don't work. The CEO of a London bank recently told me that he'd spent 20 minutes of his last board meeting...
Use this structure for tricky emails
If you're putting off writing a tricky email or text right now, you're not alone. According to a recent poll by YouGov, almost one in three adults...
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In-depth guides and actionable advice – whatever you’re writing
More from the blog
Browse our previous posts
Literacy is key to success at work
Poor literacy at work is still a major problem, new research has found. The report, Literacy: State of the Nation, examined the UK’s literacy...
Top tips for smart email
It’s easy to think of email as an electronic form chatting, but to do so can be dangerous. For instance, you may say something in email that...
Beating essay-writing block, Nursing Standard
In his second article on writing skills for nursing students, Rob Ashton explains what to do when inspiration doesn’t strike. D-Day has...
Unpatriotic punctuation
We probably all know what it’s like to get frustrated over an item of punctuation, but most of us don’t get the chance to pass a law...
Ban the bull: jargon
We’ve been paddling down various creeks for Ban the bull in the past few editions of Write Away, trying to clean up and make sense out of what we’ve...
Writing effective job descriptions
Back in January, we lamented that the UK was sitting on a glut of unwanted Christmas presents. Matching present to person is seldom an easy task. It...
Writing effective marketing materials, Medtech Business
Medical technologies may cross language barriers, but words are the building blocks of a marketing message. Rob Ashton of Emphasis explains how...
Ten tips for perfect punctuation
More people are unsure of their punctuation than would ever care to admit it. Use our quick guide to make sure you're not one of them. Never use...
How to write speeches: an audio guide
If you need to win an audience over, lend top speech-writer Jack Elliott your ears, as he reveals his secrets of writing a good speech. In this...
Defining the active voice
You might have heard it's a good idea to favour the active voice in your writing – it's generally tighter and more dynamic than using the passive...
May or might?
When is it right to use may and when to use might? Opinions vary, depending on what you read. Here are a few guidelines culled from the Economist...
Writing tips for nurses, Nursing Standard
Being a capable wordsmith may not be what you signed up for. But clinical nurses are spending more and more of their working day on writing tasks....
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