Most of us don't like the way we look in photos. We wince slightly when we glance at a picture that includes us. Despite how it might feel, though, this has very little to do with how we actually look. It’s because the face we're seeing is not the face we see in the...
Writing Matters
Welcome to the blog – advice, opinions and musings on how to make words work
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Why it’s so hard to change how we write
Let's start out with a quick question. Look at the line on the left in the image below. Which one on the right do you think is most similar: A, B or...
How much information is too much?
Much of what we write often sails way over our readers’ heads. The problem is that we take our own knowledge for granted and assume that everyone...
The old editor’s trick that gets you reading
The headline almost leapt out of my screen. It was June 2020. Every day was bringing another batch of harrowing news stories. Yet this one, on the...
Why you know more than you think
One of the biggest killers of great ideas (and even greater careers) has to be impostor syndrome. I've met countless professionals who were held...
This fake news trick can be a force for good
I've got a quick question for you. How many people live in the Australian capital of Sydney? Is it two million? Five million? Seven million? The...
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Our newsletter Writing Matters will help you to get your point across, supercharge your writing and make sure you stand out from the crowd. We’ve helped over 80,000 professionals achieve their goals.
The board want insights as well as facts
A paper to the board can be incredibly powerful. But you have to tell them what you want and make sure they actually read it.
The report-writing secret that most of us miss
Organisations are full of documents that don't work. The CEO of a London bank recently told me that he'd spent 20 minutes of his last board meeting...
Use this structure for tricky emails
If you're putting off writing a tricky email or text right now, you're not alone. According to a recent poll by YouGov, almost one in three adults...
Are your reports grinding readers down?
Getting someone to read a document is often a bit like pushing a car that won't start. You have to overcome a ton of inertia at first. But it then...
Knowledge Hub
In-depth guides and actionable advice – whatever you’re writing
More from the blog
Browse our previous posts
Writing to the Queen (and other titles)
Ever wondered about the etiquette of address in letters? Write Now reader Joanne King asked us for a guide to using salutations and ‘Yours...
Words that carry weight
The words ‘obese’ and ‘obesity’ may soon be off-limits at Liverpool City Council. The idea is to avoid causing offence, but...
A winning pitch
A guest blog on the Law Society Gazette's website says that writing pitches is not something that lawyers can afford to skate over. The article,...
Get the PowerPoint
PowerPoint has revolutionised presentations. But too many people now use it as a substitute for thinking. They launch the application before...
Write your professional identity, Training Journal
It’s not an accident that one of the West End’s most popular stage shows at the moment is about a character in search of his purpose....
Literacy is key to success at work
Poor literacy at work is still a major problem, new research has found. The report, Literacy: State of the Nation, examined the UK’s literacy...
Top tips for smart email
It’s easy to think of email as an electronic form chatting, but to do so can be dangerous. For instance, you may say something in email that...
Beating essay-writing block, Nursing Standard
In his second article on writing skills for nursing students, Rob Ashton explains what to do when inspiration doesn’t strike. D-Day has...
Ahead of the pack, USP Magazine
Rob Ashton explains how to use writing skills to become a recognised industry expert. If you take a poll to find the world’s top music...
Unpatriotic punctuation
We probably all know what it’s like to get frustrated over an item of punctuation, but most of us don’t get the chance to pass a law...
Ban the bull: jargon
We’ve been paddling down various creeks for Ban the bull in the past few editions of Write Away, trying to clean up and make sense out of what we’ve...
Writing effective job descriptions
Back in January, we lamented that the UK was sitting on a glut of unwanted Christmas presents. Matching present to person is seldom an easy task. It...
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