If 'excitement' doesn't quite sum up your feelings about AI right now, what does? Discomfort? Frustration? Denial? If so, you’re not alone. This surge of AI activity in the tech world – and in the media – marks one of the biggest shifts in technology and our working...
Writing Matters
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How apps like ChatGPT actually work (and how we got here)
You might think of artificial intelligence mainly as a new way to draft short emails or outline reports in seconds. If you do, you're in good...
Is AI writing about to choke us?
AI is already transforming how many of us write. But evidence is beginning to emerge that it may also be harming our organisations in a way that...
Unlocked: the secret of great reports
I’ll never forget the first time I was asked to write a report. I had recently graduated and was two months into a new job with the Environmental...
Why simple scares us
Simplicity is often misunderstood and underrated. One of the biggest myths in business writing is that complex topics need complex documents. The...
Why storytelling is the language of thought
Years ago, not long after I started Emphasis, I found myself in conversation with a young training manager for one of the UK’s biggest companies. We...
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Change this one thing to make 2025 a success
Many of us are still hoovering up pine needles from the living room carpet. There may even be a lone chocolate rattling around the Quality Street...
The best of Writing Matters 2024
Disappointingly, the good people at the Oxford English Dictionary have chosen not to name Documentese as their 2024 Word of the Year. But as their...
What if your employer bans ChatGPT?
There’s one critical problem with most articles and videos on ChatGPT. And it’s glaringly obvious to anyone who works in a sizeable organisation....
The awkward request that transforms a meeting
I faced a slightly awkward moment in a meeting recently. Some consultants were presenting their ideas to me, but I stopped them five seconds into...
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Use this structure for tricky emails
If you're putting off writing a tricky email or text right now, you're not alone. According to a recent poll by YouGov, almost one in three adults...
Are your reports grinding readers down?
Getting someone to read a document is often a bit like pushing a car that won't start. You have to overcome a ton of inertia at first. But it then...
This Netflix technique works for documents too
People read your documents until they can stop. Then they do. But that's not because we have limited attention spans. The truth is that we can focus...
Shorter is not always better
One of the biggest business-writing myths has to be that shorter is always better. 'Less is more,' say those who claim to be in the know. Keep it...
Don’t let data drag down your documents
Imagine you've just got a text from a friend. Which of these two messages would you react to more strongly? A: 'The forecast doesn't look great...
Why people misread your messages
Have you ever written what you thought was a perfectly clear email, only to get a reply ten minutes later that left you scratching your head?...
Why you miss your biggest typos
Have you ever missed an obvious typo and wondered how? Maybe it was even in a title in bold, 24-point type. Or perhaps you overlooked a howler in a...
Even big topics need small words
Have you ever noticed how something strange happens whenever we sit down to write a document? In person, we might be able to explain even the most...
Don’t fall into this common document-writing trap
When most people set out to write something like a report or proposal, they make one fundamental error. They might adapt a similar one that they...
Are you allowing your team to be great business writers?
Once, in pre-Emphasis days, I found myself in a training room full of people whose body language told me that they really did not want to be there....
How better communication can reduce your team’s stress
It's one thing when stress intrudes on your own working day. But when you're responsible for a team, their stress is your stress too. If you're...
Will ChatGPT silence human writers?
If you're ever feeling down about what you've achieved in life, this surprising fact might cheer you up. You managed to rewire your own brain before...
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