The headline almost leapt out of my screen. It was June 2020. Every day was bringing another batch of harrowing news stories. Yet this one, on the website of The Mirror, still stood out: ‘Tragic coronavirus death toll rises by lowest number in seven weeks.’ ...
Writing Matters
Welcome to the blog – advice, opinions and musings on how to make words work
From the blog
Latest
Why you know more than you think
One of the biggest killers of great ideas (and even greater careers) has to be impostor syndrome. I've met countless professionals who were held...
This fake news trick can be a force for good
I've got a quick question for you. How many people live in the Australian capital of Sydney? Is it two million? Five million? Seven million? The...
The board want insights as well as facts
A paper to the board can be incredibly powerful. But you have to tell them what you want and make sure they actually read it.
The report-writing secret that most of us miss
Organisations are full of documents that don't work. The CEO of a London bank recently told me that he'd spent 20 minutes of his last board meeting...
Use this structure for tricky emails
If you're putting off writing a tricky email or text right now, you're not alone. According to a recent poll by YouGov, almost one in three adults...
Expert advice to your inbox
Our newsletter Writing Matters will help you to get your point across, supercharge your writing and make sure you stand out from the crowd. We’ve helped over 80,000 professionals achieve their goals.
Are your reports grinding readers down?
Getting someone to read a document is often a bit like pushing a car that won't start. You have to overcome a ton of inertia at first. But it then...
This Netflix technique works for documents too
People read your documents until they can stop. Then they do. But that's not because we have limited attention spans. The truth is that we can focus...
Shorter is not always better
One of the biggest business-writing myths has to be that shorter is always better. 'Less is more,' say those who claim to be in the know. Keep it...
Don’t let data drag down your documents
Imagine you've just got a text from a friend. Which of these two messages would you react to more strongly? A: 'The forecast doesn't look great...
Knowledge Hub
In-depth guides and actionable advice – whatever you’re writing
More from the blog
Browse our previous posts
From LO to LOL
It is 40 years ago, almost to the day, that the internet made its first connection. On 29 October 1969, a computer in the University of California...
How to bridge language barriers
A new dictionary is set to make sense of that most inscrutable of languages: teen speak. This comprehensive reference book, called Pimp Your Vocab,...
The gobbledygook amnesty: we have a winner
You may remember that, back in July, we threw down a gobbledygook gauntlet, by calling an amnesty on business double-speak and offering a prize for...
Words for our times
The latest version of the Collins English Dictionary has just been published, with some interesting new additions, including ‘iPlayer,...
Redefining moments
Many professionals may need to use creative or lateral thinking in their work, but here’s a competition that invites anyone to do just that...
Hullo! What a useful invention
When you consider the concept of inventions, anything from the wheel to the iPod might spring to mind. You’re probably less likely to think of...
Top ten writing tips for scientists
Ask most scientists, engineers and technologists why they got into the profession and they’re unlikely to say it was because they love...
Lost in translation
It's amazing how many good ideas are lost in translation – not from one language to another, but from the brain to the printed page. One...
How to break news to employees, Training Journal
Whether the message is good, bad or indifferent; now is no time for silence, says Rob Ashton. During the ancient wars, if you wanted to...
Whose apostrophe?
For such a tiny punctuation mark, the apostrophe has an enormous tendency to confuse and irritate people. The reaction to this all-too-common...
How to design a document: an audio guide
Expert trainer Kathy Gemmell explains how to use design to create easy to read, high-impact documents. Learn how to: Make a document look readable...
How to beat writer's block
Someone once said that writing is easy. You just sit at your keyboard and wait – till the beads of blood form on your forehead. For anyone who...
Your go-to guide to better writing
Get your own PDF copy of The Write Stuff, the definitive guide for everyone who writes at work.