Welcome to the blog – advice, opinions and musings on how to make words work
Organisations are full of documents that don't work. The CEO of a London bank recently told me that he'd spent 20 minutes of his last board meeting arguing over the meaning of a single paragraph in a report. And the board had to get through ten other similar reports...
If you're putting off writing a tricky email or text right now, you're not alone. According to a recent poll by YouGov, almost one in three adults...
Getting someone to read a document is often a bit like pushing a car that won't start. You have to overcome a ton of inertia at first. But it then...
People read your documents until they can stop. Then they do. But that's not because we have limited attention spans. The truth is that we can focus...
One of the biggest business-writing myths has to be that shorter is always better. 'Less is more,' say those who claim to be in the know. Keep it...
Imagine you've just got a text from a friend. Which of these two messages would you react to more strongly? A: 'The forecast doesn't look great...
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Have you ever written what you thought was a perfectly clear email, only to get a reply ten minutes later that left you scratching your head?...
Have you ever missed an obvious typo and wondered how? Maybe it was even in a title in bold, 24-point type. Or perhaps you overlooked a howler in a...
Have you ever noticed how something strange happens whenever we sit down to write a document? In person, we might be able to explain even the most...
When most people set out to write something like a report or proposal, they make one fundamental error. They might adapt a similar one that they...
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