Imagine you've just got a text from a friend. Which of these two messages would you react to more strongly? A: 'The forecast doesn't look great today.' B: 'The forecast is heavy rain and winds of up to 45 mph this afternoon.' Most people would probably say version B,...
Writing Matters
Welcome to the blog – advice, opinions and musings on how to make words work
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Why people misread your messages
Have you ever written what you thought was a perfectly clear email, only to get a reply ten minutes later that left you scratching your head?...
Why you miss your biggest typos
Have you ever missed an obvious typo and wondered how? Maybe it was even in a title in bold, 24-point type. Or perhaps you overlooked a howler in a...
Even big topics need small words
Have you ever noticed how something strange happens whenever we sit down to write a document? In person, we might be able to explain even the most...
Don’t fall into this common document-writing trap
When most people set out to write something like a report or proposal, they make one fundamental error. They might adapt a similar one that they...
Are you allowing your team to be great business writers?
Once, in pre-Emphasis days, I found myself in a training room full of people whose body language told me that they really did not want to be there....
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How better communication can reduce your team’s stress
It's one thing when stress intrudes on your own working day. But when you're responsible for a team, their stress is your stress too. If you're...
Will ChatGPT silence human writers?
If you're ever feeling down about what you've achieved in life, this surprising fact might cheer you up. You managed to rewire your own brain before...
Are you driving readers to distraction?
As you read this, a miracle is happening. Your eye is detecting dots and squiggles on the screen in front of you and your brain is...
How to get what you want by changing how you write
A while ago (OK, quite a while ago), I announced that I was starting a research project on the science of written communication, with a view to...
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