Writing Matters

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Why storytelling is the language of thought

Why storytelling is the language of thought

Years ago, not long after I started Emphasis, I found myself in conversation with a young training manager for one of the UK’s biggest companies. We were meeting to discuss his organisation's training programme and I was curious to understand what he was focusing on....

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Cut the cowardly language

Cowardly writing is the linguistic equivalent of your unreliable ex. It avoids committing. It leads you astray. It wastes your time. And it evades...

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