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Power up with the active voice

Jacob Funnell

5 minutes

Jacob Funnell

Jacob Funnell

Watch Emphasis CEO Rob Ashton as he transforms a selection of real-life examples from our clients. He shows you how to give your business writing an instant power boost by switching your sentences from the passive voice to the active.

Swatch

*Of course, things are rarely entirely black and white. There are a few times when using the passive voice does make more sense. You can learn about some of those times here.

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Jacob Funnell

Jacob Funnell

A relentless chaser of evidence and a confirmed sceptic, Jacob is a digital marketer who puts good data at the centre of all his work.

He’s also a certified word nerd, driven to understand how language works and how to use it to get real results.

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