Creating sharp and compelling press releases that will get journalists’ attention is key to gaining press coverage. It’s a challenging skill, with many parts to master – but doing so will be hugely valuable to you and your organisation.

This interactive and practical CPD-accredited course – developed with both journalists and PR professionals – will show you how. You’ll learn everything you need to write effective press releases, understand what journalists are looking for and employ strategies that will give you the edge.

We’ll show you how to recognise ideas that truly qualify as news, and how to turn them into great stories.

You’ll see how to craft succinct and readable content and write subject lines, headlines and intros that grab attention. You’ll understand the vital components and structure every press release needs. And you’ll discover the other crucial strategic steps you need to take, including planning media campaigns, building your contacts and liaising with the press.

We deliver this interactive course online using the latest web technology, so you can attend no matter where you are. All you need is a computer, a headset and stable internet access.

By joining this training, you’ll also receive our unique pre-course analysis and one-to-one feedback on a sample of your writing. This means you’ll understand exactly how to apply the principles we teach to rapidly improve not just your press releases but everything you write.

You’ll also get a year’s access to our comprehensive, CPD-accredited e-learning programme The complete business writer (which would normally cost £150). This consists of 52 interactive, expert modules for better writing at work.

By the end of the training, you will know how to:

	identify ideas that are genuinely newsworthy
	understand what journalists are looking for in a press release (as well as all the ways to guarantee your release will be ignored or deleted)
	use the crucial structure every press release should have
	write succinct, readable and engaging content
	craft headlines, subject lines and introductions that grab the attention of time-pressed readers
	nail the right tone and language
	source and use powerful quotes to add authority and bring your story to life
	ensure your grammar and punctuation are accurate, to keep from falling at the final hurdle
	find your target journalists, build contacts and liaise with the press (including through social media and the delicate art of selling in)
	plan and launch effective media campaigns across different channels to support and supercharge your releases.

Is this course right for me?

If you’re looking to radically improve your chances of getting media coverage with your press releases, yes. This press-release writing course is ideal for you if you work in comms, marketing or PR, or if you’ve been tasked with writing press releases as part of your role.

We’ve been running remote-learning programmes for over ten years, training over 6,000 people online and continually refining our approach in that time. So you can be confident that this course will be as engaging and effective as one run face to face.

Learn all about this course

We are certified to Cyber Essentials Plus standards. So you can be confident when sending your writing sample to us that any information you share is safe.