Catie Holdridge headshot

Catie Holdridge

Catie joined Emphasis with an English literature and creative writing degree and a keen interest in what makes language work. Having researched, written, commissioned and edited dozens of articles for the Emphasis blog, she now knows more about the intricacies of effective professional writing than she ever thought possible.

She produced and co-wrote our online training programme, The Complete Business Writer, and these days oversees all the Emphasis marketing efforts. And she keeps office repartee at a suitably literary level.

Get the PowerPoint

PowerPoint has revolutionised presentations. But too many people now use it as a substitute for thinking. They launch the application before they’ve even considered what they want to say or what information will help the audience take in what they're saying. Too...

Literacy is key to success at work

Poor literacy at work is still a major problem, new research has found. The report, Literacy: State of the Nation, examined the UK’s literacy levels both in schools and in the workplace. While a quarter of young people see no connection between reading and...

Top tips for smart email

It’s easy to think of email as an electronic form chatting, but to do so can be dangerous. For instance, you may say something in email that you would never put in a letter. Yet in law they may amount to the same thing. At the very least, email has a permanence...

Unpatriotic punctuation

We probably all know what it’s like to get frustrated over an item of punctuation, but most of us don’t get the chance to pass a law banning it. In France, they’ve done just that. Hyphens are notoriously tricky to put in their place. For the last six...

Ban the bull: jargon

We’ve been paddling down various creeks for Ban the bull in the past few editions of Write Away, trying to clean up and make sense out of what we’ve found there. From online terms and conditions to action plans; and tenancy agreements to the water cooler: unnecessary...

Defining the active voice

You might have heard it's a good idea to favour the active voice in your writing – it's generally tighter and more dynamic than using the passive voice. But what exactly do we mean by 'active' and 'passive' anyway? The active voice puts the 'doer' of the action...

How to write a proposal: an audio guide

We’ve made it even easier for you to find the tips you need by breaking down our podcasts into bite-sized chunks. If you’re determined to start the new year on a winning streak and you have a mere four minutes to spare, tune in to Rob Ashton revealing how you can make...

Name the year

Almost a month into the first year of the new decade and the time may have come to pick a side: is it ‘twenty-ten’ or ‘two thousand and ten’? Most people seem to be automatically going with the latter, but they are wrong to do so, claims one...

Texting turnaround on literacy

There’s been another U-turn on the effects of texting on children’s literacy skills. The latest research, conducted by Dr Clare Wood at the British Academy, suggests that, far from damaging their ability to read and write, using ‘textisms’ like...

Ban the bull: OECD

As more people join us on our crusade to rid the English-speaking world of business writing that doesn’t seem to speak English, we can only become a more powerful force. The extract this month is taken from the website of the Organisation for Economic...

To colon or to semicolon

The colon is a common cause of bellyache. The semicolon can leave people dazed and confused. But rather than cutting them completely from your punctuation diet, refer to the following guidelines and you’ll soon find just the right dosage for all your writing...