Catie Holdridge headshot

Catie Holdridge

Catie joined Emphasis with an English literature and creative writing degree and a keen interest in what makes language work. Having researched, written, commissioned and edited dozens of articles for the Emphasis blog, she now knows more about the intricacies of effective professional writing than she ever thought possible.

She produced and co-wrote our online training programme, The Complete Business Writer, and these days oversees all the Emphasis marketing efforts. And she keeps office repartee at a suitably literary level.

How to use capital letters

How to use capital letters

We're often asked about when to use capital letters. Why is it so confusing? The answer lies somewhere between what we’re used to seeing (beginning, as ever, with our school habits) and the seeming inconsistencies of best practice. As a general rule, capitals...

How to avoid procrastinating and get writing

Remember last year: the pain of putting off that report day after day, finally bashing it out in a blind panic the night before it was due?   Not only does this leave you a stress-addled mess, but it means your cobbled-together work won’t represent the best...

The business of goodwill

It’s that magical time of year again. Chestnuts roasting on an open fire, Jack Frost nipping at your nose and – quite possibly – being thrown together with people you have nothing more in common with than blood. And, as anyone who has grin-and-borne-it through a...

Brackets (and how to use them)

Brackets (and how to use them)

So, those emoticon smiles: what else can they be used for?   Round brackets Imagine the contents of round brackets (or parentheses) as an aside that might be said behind your hand (an actor on a stage might anyway). These punctuation marks come in handy to:...

The offence of bad language

Finally, a House of Commons report that is a cause for celebration. This is Bad Language: the Use and Abuse of Official Language – the result of an investigation into the many ways in which politicians and civil servants may baffle and intimidate readers with...

Revisiting that question

Write Now reader Simon Lewis joins the great 'that' debate: Definitely one of my bugbears, that. Take this example: “The teaching medical students receive also leaves them with an incomplete picture.” I started interpreting this as “The medical...

How do you feel about that?

The most innocuous-seeming topics have sparked incredibly heated debates. Marmite: love it or loathe it? Toilet roll facing front or facing back? [Front obviously – Ed.] Daddy or chips? Well, we’re about to start another one: whether or not to cut...

Words for our times

The latest version of the Collins English Dictionary has just been published, with some interesting new additions, including ‘iPlayer, ‘mankini’ (after Borat’s legendary garment), and ‘Twitter’. The words that officially enter the...

Redefining moments

Many professionals may need to use creative or lateral thinking in their work, but here’s a competition that invites anyone to do just that for individual words. This is the so-called Washington Post Mensa Invitational – for which neither organisation...

Hullo! What a useful invention

When you consider the concept of inventions, anything from the wheel to the iPod might spring to mind. You’re probably less likely to think of a word, particularly not one you may take so completely for granted as ‘hello’. Yet it is believed to be...

Whose apostrophe?

For such a tiny punctuation mark, the apostrophe has an enormous tendency to confuse and irritate people. The reaction to this all-too-common frustration is generally one of two extremes. The first is to try to cut them out altogether. The alternative is to start...