Catie Holdridge headshot
Catie Holdridge

Catie joined Emphasis with an English literature and creative writing degree and a keen interest in what makes language work. Having researched, written, commissioned and edited dozens of articles for the Emphasis blog, she now knows more about the intricacies of effective professional writing than she ever thought possible.

She produced and co-wrote our online training programme, The Complete Business Writer, and these days oversees all the Emphasis marketing efforts. And she keeps office repartee at a suitably literary level.

How do you feel about that?

The most innocuous-seeming topics have sparked incredibly heated debates. Marmite: love it or loathe it? Toilet roll facing front or facing back? [Front obviously – Ed.] Daddy or chips? Well, we’re about to start another one: whether or not to cut...

Words for our times

The latest version of the Collins English Dictionary has just been published, with some interesting new additions, including ‘iPlayer, ‘mankini’ (after Borat’s legendary garment), and ‘Twitter’. The words that officially enter the...

Redefining moments

Many professionals may need to use creative or lateral thinking in their work, but here’s a competition that invites anyone to do just that for individual words. This is the so-called Washington Post Mensa Invitational – for which neither organisation...

Hullo! What a useful invention

When you consider the concept of inventions, anything from the wheel to the iPod might spring to mind. You’re probably less likely to think of a word, particularly not one you may take so completely for granted as ‘hello’. Yet it is believed to be...

Whose apostrophe?

For such a tiny punctuation mark, the apostrophe has an enormous tendency to confuse and irritate people. The reaction to this all-too-common frustration is generally one of two extremes. The first is to try to cut them out altogether. The alternative is to start...

Police wasting time

The police often have a hand in giving out long sentences. Now they’re writing them. A potentially record-breaking 102-word single sentence appears in the Association of Chief Police Officers’ comeback to a government report on policing. Here’s the...

Spelling trouble

The results are in ... for Britain’s top ten most frequently misspelt words. And the winners are: 1 Definitely (Definately) 2 Sacrilegious (Sacreligious) 3 Indict (Indite) 4 Manoeuvre (Maneouvre) 5 Bureaucracy (Beaurocracy) 6 Broccoli (Brocolli) 7 Phlegm...

The joy of specifics

It’s always a great feeling of revelation (not to mention vindication) when something you have long suspected or known to be true suddenly pops up and proves itself out in the real world. I found this recently regarding the power of being precise. Now, naturally...

Guide the way with subheading signposts

It’s not always true that your readers will want to read everything you’ve written – particularly if it’s a 300 page document. Even if you’ve done all you can to break it up and make it as readable as possible, the demands of time we all...