Catie Holdridge headshot
Catie Holdridge

Catie joined Emphasis with an English literature and creative writing degree and a keen interest in what makes language work. Having researched, written, commissioned and edited dozens of articles for the Emphasis blog, she now knows more about the intricacies of effective professional writing than she ever thought possible.

She produced and co-wrote our online training programme, The Complete Business Writer, and these days oversees all the Emphasis marketing efforts. And she keeps office repartee at a suitably literary level.

Proofread like a pro

When you've just finished slaving over a report, it can be hard to achieve the distance you need to proofread it effectively. Watch Emphasis CEO Rob Ashton demonstrate five techniques for proofreading any document to perfection. Proofread like a pro: video transcript...

How to write to happy customers

Nelson Mandela once said, ‘If you talk to a man in a language he understands, that goes to his head. If you talk to him in his language, that goes to his heart.' Business letter writers may not have been his target demographic when he said it, but – if that’s your job...

Professional focus: business writing for accountants

For accountants, effective writing skills can be as important as the ability to crunch the numbers. Your professional development and competitive edge depend as much on your ability to communicate what you’ve found as the findings and recommendations themselves....

Putting grammar in its place

For a writing-training company, we run surprisingly few grammar and punctuation courses.  To be more precise, we run few courses that focus solely on grammar and punctuation – even though more people come to us asking for training in just this area than in...

Grammarly review: does Grammarly work?

Most of us have felt the limitations of the typical grammar- or spell-check at some point. And who hasn’t stared in bewilderment at one of Word’s seemingly random squiggly lines and cried: ‘What do you want from me?’ So far, no program has received much higher praise...

Hit or myth: singular ‘they’ is wrong

What is 'singular they'? Singular they is the use of they, their or them (plural pronouns) with a singular antecedent (the word the they, their or them refers back to). And singular they is typically used to refer to a noun that could be either gender (such as client,...

All together or altogether?

It would be easy to imagine that these words represent an evolution: two words becoming one. In fact, they have distinct meanings. Here’s how to keep each in its place. Altogether can mean entirely, utterly or completely; on the whole; or with everything...

When should you use a thesaurus?

Do you have one of those friends that you love to bits but whose every word should be taken with an enormous bag of salt? Well, that’s basically the relationship you should have with your thesaurus. Love it, but with caution. Next time you reach for it, first ask...

Sainsbury’s prove good PR is easy, tiger

Have you heard about the tiger that’s turned into a giraffe? The real story isn’t quite so magical as that sounds. But Sainsbury’s response to a letter from a little girl, which has now led them to change the name of their tiger bread to giraffe...