When you've just finished slaving over a report, it can be hard to achieve the distance you need to proofread it effectively. Watch Emphasis CEO Rob Ashton demonstrate five techniques for proofreading any document to perfection. Proofread like a pro: video transcript...
‘I’m looking forward to’ or ‘I look forward to’?
Blog reader Annemarie asks: For a while now, I have been wondering whether I should write ‘I look forward to [doing something]’ or ‘I'm looking forward to [doing something]’. In all my English lessons, the first option was clearly the correct one. But lately, I have...
How to write to happy customers
Nelson Mandela once said, ‘If you talk to a man in a language he understands, that goes to his head. If you talk to him in his language, that goes to his heart.' Business letter writers may not have been his target demographic when he said it, but – if that’s your job...
Kick the academic habit – academic writing vs business writing
Most students are familiar with that morning-after feeling. But academic life can leave you with another kind of hangover you’ll want to shake off before heading off to work: an academic writing style. When your key reader is more likely to be found in a boardroom...
Professional focus: business writing for accountants
For accountants, effective writing skills can be as important as the ability to crunch the numbers. Your professional development and competitive edge depend as much on your ability to communicate what you’ve found as the findings and recommendations themselves....
Putting grammar in its place
For a writing-training company, we run surprisingly few grammar and punctuation courses. To be more precise, we run few courses that focus solely on grammar and punctuation – even though more people come to us asking for training in just this area than in...
Grammarly review: does Grammarly work?
Most of us have felt the limitations of the typical grammar- or spell-check at some point. And who hasn’t stared in bewilderment at one of Word’s seemingly random squiggly lines and cried: ‘What do you want from me?’ So far, no program has received much higher praise...
Hit or myth: singular ‘they’ is wrong
What is 'singular they'? Singular they is the use of they, their or them (plural pronouns) with a singular antecedent (the word the they, their or them refers back to). And singular they is typically used to refer to a noun that could be either gender (such as client,...
All together or altogether?
It would be easy to imagine that these words represent an evolution: two words becoming one. In fact, they have distinct meanings. Here’s how to keep each in its place. Altogether can mean entirely, utterly or completely; on the whole; or with everything...
Hit or myth: ‘I shall’ is more polite than ‘I will’
You may have a vague memory of once being told to use I shall for formal occasions, but is it too formal? Too old-fashioned? Will people point and laugh? Or are shall and will simply interchangeable? Let’s explore, shall we? Modal (helping) verbs Shall and will...
When should you use a thesaurus?
Do you have one of those friends that you love to bits but whose every word should be taken with an enormous bag of salt? Well, that’s basically the relationship you should have with your thesaurus. Love it, but with caution. Next time you reach for it, first ask...
Sainsbury’s prove good PR is easy, tiger
Have you heard about the tiger that’s turned into a giraffe? The real story isn’t quite so magical as that sounds. But Sainsbury’s response to a letter from a little girl, which has now led them to change the name of their tiger bread to giraffe...