Catie Holdridge headshot

Catie Holdridge

Catie joined Emphasis with an English literature and creative writing degree and a keen interest in what makes language work. Having researched, written, commissioned and edited dozens of articles for the Emphasis blog, she now knows more about the intricacies of effective professional writing than she ever thought possible.

She produced and co-wrote our online training programme, The Complete Business Writer, and these days oversees all the Emphasis marketing efforts. And she keeps office repartee at a suitably literary level.

The person that or the person who?

The person that or the person who?

Should you write ‘the person that’ or ‘the person who’? Reader Simon Walters, of FD Solutions, wrote in about one of his language bugbears. Namely: ‘misuse of the word “that” when “who” would be more appropriate. It’s so annoying when people say “The person that...

Grammar hit or myth? Prepositions ending sentences

Grammar is about the rules that structure language. Knowing and using grammar effectively is a sure-fire way to make sure you are understood, which is always useful. But there are various erroneous ‘rules’ of grammar masquerading as law out there. Beware these...

A SEO or an SEO … ? 60-second fix

A SEO or an SEO … ? 60-second fix

SEO (search engine optimisation) is often high on the business agenda. Being found online is vital for most organisations – and harder than ever to achieve. So those organisations may go looking for a company or tool to help them appear near the top of the...

Women too apologetic in the boardroom

The language women use in meetings could be holding them back in business, according to new research. The study, an 18-month long examination of the speaking patterns of men and women within seven major companies, was run by applied linguistics lecturer Dr Judith...

Unnecessary commas

Blog reader Bill Friar got in touch with us to air one of his professional writing bugbears: ‘I would dearly love to see an item on the creeping trend of putting commas between people’s names and their titles or descriptive terms. For example: “Prime...

Necessary commas?

It’s not often that punctuation makes the headlines. But the uproar over the apparent threat to the Oxford comma has proved that passion for punctuation can bubble just below the surface. (It also answers indie band Vampire Weekend’s question: who gives a **** about...

Harveys brew

A Sussex-based brewery has upset fans of punctuation with its inconsistent use of apostrophes. Apostrophe Protection Society member Jonathan Cook has taken to Facebook to campaign for Harveys Brewery to sort out its style. While the brewery usually omits the...

60-second fix: program or programme?

60-second fix: program or programme?

Program(me): it’s a useful word. It can refer to code for a computer (or the writing of such code), the printed running order of a performance or event (or the scheduling of either), a television or radio show, and more. But which spelling is right: program or...

Disk or disc?

As we’ve just established when it should be program or programme, now seems a fitting time to ask: is it disk or disc? And is this another set up for a US/UK battle for spelling territory? Um, no. There wouldn’t be much point. Although disk is considered...

Year’s experience or years’ experience?

Year’s experience or years’ experience?

There’s a phrase you’re bound to need to use when writing a CV, a bio for a proposal, or showing off in a World of Warcraft chat room, to prove how practised you (or your colleague/client/avatar) are. But there you may pause (and you wouldn’t be the first). Is it...

Five top tips: global business writing

English is, to quote The Economist, the language of global business. You may feel you already have many of the secrets of better business writing at your fingertips, but writing for an international audience can require a new set of rules. Here are five top tips for...