Catie Holdridge headshot
Catie Holdridge

Catie joined Emphasis with an English literature and creative writing degree and a keen interest in what makes language work. Having researched, written, commissioned and edited dozens of articles for the Emphasis blog, she now knows more about the intricacies of effective professional writing than she ever thought possible.

She produced and co-wrote our online training programme, The Complete Business Writer, and these days oversees all the Emphasis marketing efforts. And she keeps office repartee at a suitably literary level.

Medicine labels unclear

Writing messages that are effective for all your readers is not as easy as it may first seem. New research shows that patients may be risking their health because warning labels on medications are not clear enough. The researchers, led by Professor Theo Raynor at the...

Well, we know it's big

David Cameron has referred to it as his ‘mission’ and his ‘passion’, but it does seem that very few people are entirely sure what the ‘Big Society’ is actually all about. This isn’t too surprising when even those well and...

Dangerous jargon

Jargon can bring clarity for experts and irritation for laypeople, but could it sometimes be life threatening? Yes, according to the coroner heading up the inquest into the London terrorist attacks of 7 July 2005, Lady Justice Hallett. Simple impatience with unclear...

Online overload: we shall overcome?

Online overload: we shall overcome?

Our brains are being re-wired and overloaded with every click of the mouse, according to Nicholas Carr, author of The Shallows: What the Internet is Doing to Our Brains. Our innate love of the new has found a virtual wonderland online, but the scattered nature of our...

Ban the bull

They say money talks. But why does financial language so often leave the poor reader in need of subtitles? Since the credit crunch, the thorny issue of finance has dominated the media. If only we all had a euro for every story we’d read on the subject,...

Fewer numbers without language

Those who see themselves more as ‘number people’ than ‘word people’ might be surprised to learn that their understanding of numbers is actually dependent on language. New research has found that, without language, it is impossible to properly...

Has or have?

We received this question from a Write Now reader: Should I say 'a block of bedrooms has / have been reserved'? I think it is 'has' as it refers to the block, but on past papers I can see it has said 'have'. Please advise. Sandra Thanks, Sandra: good question. You’re...

Word choice betrays your personality

Whatever online persona you may have chosen to adopt in your blog, your deepest personality traits may be given away by your choice of words, a new study has found. The specific words bloggers use relate to which of the ‘big five’ personality factors...

Rainy days and Mondays

How many words can you use to say, ‘Rain all day’? A wet start to the day with some heavier bursts of rain around. It is likely to stay wet for much of the day with further rain at times. Nice work, BBC Weather.

Reform school?

Declining standards of English are still a big concern, judging by the anticipated content of a government white paper due out today. The reforms are expected to reverse much of what the Labour government brought in; such as the modular approach to examining, where...

The slang debate

When actress Emma Thompson warned teenagers against using slang on a recent visit to her former school, she probably didn’t expect to spark a debate. But spark one she did. It was, apparently, the ‘likes’, ‘innits?’ and ‘it...