Cadbury’s Dairy Milk wrappers will no longer bear the long-standing slogan, ‘a glass and a half of full-cream milk’. Instead the less-than-lyrical – but doubtless much more scientifically accurate – ‘the equivalent of 426ml of fresh...
Catie Holdridge
Me, myself and I (reflexive pronouns explained)
People have some pretty strong feelings about the way our language is used and abused if a recent Emphasis blog post is anything to go by. One source of irritation that stood out as a real piece of apple skin between the teeth was the incorrect use of reflexive...
Censorship? They’ve got an app for that
Apple has been awarded a patent in the US for a device to filter out ‘inappropriate’ language from text messages (otherwise known as ‘sexting’, apparently). Essentially, it is a way for parents to monitor and manage the content of their...
Advertising for accuracy
Cadbury’s Dairy Milk wrappers will no longer bear the long-standing slogan, ‘a glass and a half of full-cream milk’. Instead the less-than-lyrical – but doubtless much more scientifically accurate – ‘the equivalent of 426ml of fresh...
Passion, or something like it
It probably won’t surprise you to find out that we’re pretty keen on the English language here at Emphasis. And we like to know that others are too. Fortunately, evidence of this is easy to find: look no further than the comments section at the bottom of...
Where people look online
Recent eyetracker research reveals that users of news websites look at the headlines first, rather than the images. The study, called Eyetrack III, from The Poynter Institute in the US, looks at how people's eyes move, focus and skip while reading news websites. It...
Ten top spelling tips
English can be a confusing language. Swapping one word for another that sounds exactly the same (a homophone) can alter the meaning completely. Picking the right one gives your business writing credibility. Here are some commonly confused words clarified, to help you...
Oxford English Dictionary to go online only (probably)
The next edition of The Oxford English Dictionary probably won’t appear in print, according to the Oxford University Press (OUP), the dictionary’s owner. Instead, it is likely that the third edition will be accessible only electronically. OED3 won’t be ready for at...
You know what they say about people who assume…?
...They risk losing business. (Isn’t that what they say?) One in five consumers think if an item is ‘organic’ it means it is low in fat, while almost one in four had no idea what it meant at all, according to new research from myvouchercodes.co.uk....
Hurdling the Olympic word police
Today, it’s exactly two years until the opening ceremony of the Olympics and the moment the eyes of the world turn towards London. However, advertisers not officially associated with the Games will have to duck and dive to be able to cash in on this attention...
To coin a word or drop a clanger, that is the question
On misusing or fumbling a word, is it better to hold your hands up to it or to compare yourself to the world’s greatest playwright? For Sarah Palin, apparently, the answer was easy. Her use of the entirely made up ‘refudiate’ was no error; indeed,...
Writing for the web
A website is a quick, easy and relatively cheap way to reach thousands of potential clients. Rich web content is what keeps those prospective clients coming back for more. Most people (75 per cent*) say that content quality is the most important factor governing...