Rob Ashton

Rob Ashton is the founder of Emphasis and posts mainly about writing and the brain – a topic he’s been researching for seven years. You can read more of his work in Writing Matters – our weekly bulletin of career-building writing advice backed by science.

A Friday by any other name

Today, as you may have noticed, is Friday the thirteenth. If that bothers you, then you're not alone. In fact, the fear of Friday the thirteenth even has its own word: paraskavedekatriaphobia. Apparently the thirteenth of the month falls on a Friday more than it does...

Lies, damned lies and statistics

There are three kinds of lies: lies, damned lies and statistics. So said Benjamin Disraeli  (and later Mark Twain, who was quoting him). Yet the public (and that's all of us, at one time or another) continues to be sucked in by reports based on spurious logic and...

Defining the 'Big D'

Kill the fatted calf: it seems we do now have a definition of the word 'Depression'. (See 'What's in a word?', below.) According to the Economist, it's: ... a slide in peak-to-trough of real GDP of 10% or a decline lasting more than three years. I'm glad we sorted...

What's in a word?

Gordon Brown mentioned the word 'Depression' for the first time yesterday at Prime Minister's Questions. Everyone jumped except David Cameron, who apparently failed to notice until it was pointed out to him afterwards. Apparently there's no definition of the 'D-word',...

More than 20 words for snow

Here in the southeast snow all-but brought normal business life to a standstill yesterday. And it’s not much better today. Here in Emphasis towers we’re made of sterner stuff: it takes more than a few snowflakes to deter us from our vital work of showing...

Legal literacy – Solicitors Journal

As a solicitor, it’s likely that you’re a skilled oral communicator. But if you’re less than confident when it comes to writing, you’re not alone. Many professionals haven’t received formal writing training and instead rely on copying the...

Longest paragraph in print goes on display

If you’re struggling to read the latest lengthy management report, it could be worse. Take a look at this. It’s the original manuscript scroll for Jack Kerouac’s seminal novel, On the Road, which goes on display in Europe for the first time at...

Do not be alarmed

Imagine you've got to write a set of instructions for a total stranger; no, millions of total strangers. It's a huge audience, made up of people from all walks of life. So it's going to be impossible to cater for individual needs. You'll have to write it so that...

Give me the facts, not the excuses

We’re lucky here in Emphasis Towers. Five minutes from Brighton beach and five minutes from the station, we really have got the best of both worlds. The beach is great. It’s close enough to go for a lunchtime dip on those rare days when the thermometer...

How to write to your clients – The Lawyer

Lawyers are not renowned for their punchy prose. But clients do not have time to be baffled by confusing terminology and verbosity; nor do they appreciate poorly structured arguments and overtechnical explanations. What they want is clear and succinct advice. Whether...