That business writing should be centred on the reader’s needs is not exactly earth-shattering news. But putting this maxim into practice is a different matter altogether.
Reader-centred writing
If you’re like most people, you’re much more likely to be focused on your own needs – such as impressing your manager or getting the task of writing the email or report off your to-do list – than on those of your audience. So you need to take definitive action to switch yourself out of this default position.
Nor is it enough to identify the areas of the subject that are going to be most useful to the reader(s). You also need to gauge their likely level of interest. And, of course, if they have very little interest in the subject, you will need to work extra hard to grab and keep their attention.
You can find out more about grabbing and keeping attention on our courses. But for now, you can download our free reader-profile questionnaire to help you focus on the needs of your audience.
The definitive guide to transforming the writing of individuals and teams
GET YOUR FREE PDF COPY NOWAuthor: Catie Holdridge
Catie joined Emphasis in 2008 with an English literature and creative writing degree under her belt. She is production editor and co-writer of our online training programme, Emphasis 360; she's also written numerous articles for the Emphasis blog. And she keeps office repartee at a suitably literary level.
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Corporate jargon and management buzzwords are persistent pests. We train around two thousand people a year in business-writing skills. But we’ve yet to meet anyone who likes phrases like ‘paradigm shift’ or ‘blue-sky thinking’. ‘Raising the bar’ and ‘low hanging fruit’ sound more like some kind of tropical limbo challenge than anything to do with […]
15 / 10 / 08
‘Blue-sky’ still appeals
Corporate jargon and management buzzwords are persistent pests. We train around two thousand people a year in business-writing skills. But we’ve yet to meet anyone who likes phrases like ‘paradigm shift’ or ‘blue-sky thinking’. ‘Raising the bar’ and ‘low hanging fruit’ sound more like some kind of tropical limbo challenge than anything to do with […]
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