Whose apostrophe?

Posted by

For such a tiny punctuation mark, the apostrophe has an enormous tendency to confuse and irritate people. The reaction to this all-too-common frustration is generally one of two extremes. The first is to try to cut them out altogether (as Birmingham council recently planned to do). The alternative is to start sprinkling them as liberally […]

Continue Reading →


How to design a document: an audio guide

Posted by

Expert trainer Kathy Gemmell explains how to use design to create easy to read, high-impact documents. Learn how to: Make a document look readable Select the best width for margins Use headings and subheadings to guide your reader. Click here to listen.

Continue Reading →


The language of advertising: innovative maverick or language outlaw?

Posted by

The power of language is often harnessed to persuade. And love them or hate them – it’s usually one or the other – advertisements certainly have a way of getting inside our heads. Not to mention getting us to take out our wallets. But how many rules do they break along the way? Actually – […]

Continue Reading →


How to beat writer's block

Posted by

Someone once said that writing is easy. You just sit at your keyboard and wait – till the beads of blood form on your forehead. For anyone who has ever suffered from writer’s block (and that’s all of us), this will be a familiar scenario. It doesn’t have to be that way though: you can […]

Continue Reading →


Sales proposals: remember the reader

Posted by

So you’ve done the legwork. Over the last six months, you’ve bashed the phone till your ears hurt, driven more miles and eaten at more Little Chefs than you care to remember. And you’ve spent hours carefully building a relationship with your prospect, all to get them to the point where they are ready to […]

Continue Reading →


Recovery-watch

Posted by

Last month we announced the launch of our index tracking the use of the words ‘green shoots’ and ‘recovery’ in the newspapers. So where are the press putting us now? June’s references to ‘recovery’ actually topped May’s (1323 compared to 1185), while ‘green shoots’ held steady. Merely counting these key words won’t give you the […]

Continue Reading →


How to proofread business documents

Posted by

The meeting room is booked and you’re waiting for your clients to arrive. The reception is strangely quiet and no-one turns up. It’s a mystery. After 15 minutes, you resort to re-reading the invitation you sent out, and a horrible realisation dawns on you: instead of writing ‘there will now be a meeting’, you wrote […]

Continue Reading →


Police wasting time

Posted by

The police often have a hand in giving out long sentences. Now they’re writing them. A potentially record-breaking 102-word single sentence appears in the Association of Chief Police Officers’ comeback to a government report on policing. Here’s the offending passage (note – do not attempt to read this before operating heavy machinery): “The promise of […]

Continue Reading →