Emphasis 360™ Launch Offer

Fed up of being the bad guy?

Some days it seems like you find problems in every email, report and proposal your team write.

You don’t really have the time to check everything for basic punctuation and grammar mistakes. And cutting out waffle or finding the thread in a stream of consciousness leaves little room for your ‘day job’. Besides, you shouldn’t have to do any of that anyway. After all, you didn’t sign up to look over people’s shoulders, feeling like the office pedant.

Ideally, you’d coach them – but when, exactly? There simply aren’t enough hours in the day. It seems far easier for you to make corrections yourself than to get to the root of the problem. Besides, you don’t want to knock their confidence. You know what they could achieve if they could only get the writing right. If only.

Let’s be clear. You aren’t the bad guy. You just care about good writing. You know that just one poorly written email can lose a valuable customer or undermine your team’s reputation. More than that, you know how powerful good writing can be.

You’re not alone. We’ve worked with over 30,000 people in the last 17 years. Every week, we hear stories just like this one.

Imagine if every piece of writing your team sent you was as good, or even better, than what you would have written. How great would it be if you were confident that they had every aspect of good writing covered: planning, grammar, punctuation, persuasion, customer care – everything? You could rely on them to create a coherent argument and get their key messages across. You could let emails go straight out. Basic errors would be a thing of the past.

You would have the time to actually get on with your own job – the one you’re really meant to do.

And what if it didn’t stop there, and their writing ability continued improving, week in and week out?

That’s exactly what you’ll get with Emphasis 360. It will be a virtual learning centre for your team, complete with interactive exercises, high-quality video and priority access to our business-writing helpdesk. And all supported by a growing library of resources.

It will pick up where our courses leave off, providing the writing support that you wish you had time for. And that support will come from some of the best writing coaches in the business.

Get 12 months of business-writing training and support included in the price of a one-day course for your team.

To celebrate the launch of Emphasis 360, we’re offering our best-ever package of training and support, at our best price ever.

Everyone who attends our one-day intensive in-house course (or one of our courses for individuals) in May or June will get 12 months of Emphasis 360 support, worth over £150 per person, absolutely free. If you book an in-house course for ten members of your team, that’s over £1,500 of value.

What makes our courses special?

Our courses are transformative. It’s the norm for participants to leave the training room full of confidence and buzzing with ideas. This is true even for people who were initially sceptical. (In fact, they often end up as our biggest advocates.) If you’re not familiar with them, here’s how they work:

• We diagnose problems by working with you before the course to find out exactly what needs fixing.
• Our expert writing trainer analyses a sample of writing from every participant, measuring it against 15 key criteria. This shows everyone exactly where they need to focus in order to quickly improve.
• We ask you for real examples of your typical documents in order to make the materials relevant to your team. Then we tailor the course to bridge the skills gap that we identify.

What does Emphasis 360 include?

Emphasis 360 will cement what your team learns on the course. Here’s how:

• Regular practice is the best way to build good habits. So, every week, members will receive a short, interactive lesson they can complete in the space of a coffee break.
• They’ll have access to best-practice checklists, how-to guides and great-looking templates that will build into an exclusive resource library.
• We’ll provide a dedicated, priority helpdesk. Even with the best initial training and resources, your team may still stumble when trying to apply their new skills. So we want to help them with that too.

Over 40 per cent of places have already been booked.

To take up this opportunity, all you need to do is register your interest using the form below by 5pm (British Summer Time) TODAY, 8 May 2015. All this will commit you to is a phone call, so that we can talk about taking this forward. Over to you.