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Archive for May, 2010

Cutting weasel words? I’ll get back to you

Posted by Catie Holdridge

We might all have certain choice words that we resist saying to our work colleagues or boss at times. But these are probably quite different from the list of taboo workplace words and phrases recently published in Forbes Magazine.

The article asserts that phrases like ‘we’ll see’, ‘I don’t know’ and ‘I’ll get back to you’, as well as so-called ‘weasel’ words like ‘if’ and ‘try’, should be struck from our office vocabulary, if not our lives. ‘Take a scalpel and cut them out of your thinking, speaking and writing,’ declares the author, psychotherapist and business consultant Linda Durré. ‘Words like these only weaken you and make you sound noncommittal, undependable and untrustworthy.’

No doubt most of us favour certainty and a ‘can do’ attitude in our business dealings. But the problem with such a blanket ban on these words and phrases is that they can actually be pretty useful. In an ideal world, we might all know everything in the instant that we’re asked. But in reality, sometimes you need to buy time in order to double check or do some research before passing information on to a client. Infinitely better that they should have to wait for an hour and get all the facts the first time, rather than potentially acting on misinformation you blurted out on the spot, under the pressure of not being able to say ‘if’.

Good business relationships depend on someone saying ‘I’ll get back to you’ and doing it, ‘try’ and meaning it, and ‘I don’t know – but I can find out’ as necessary, not on cutting such phrases out altogether.

Graduate positions

Posted by Catie Holdridge

For anyone graduating – or with offspring who are graduating – this year, you could be forgiven for thinking the future looks a little bleak.

The average graduate salary is likely to stay frozen at £25,000 for the second year running, according to research by the Association of Graduate Recruiters. There are also fewer jobs to be had. And the best that can be said is that the number of vacancies hasn’t fallen as sharply as predicted last year: the decrease was by just under nine per cent rather than the anticipated 25 per cent.

But competition will be extra fierce this year, because the job-hunting class of 2010 will be joined by around 53 per cent of 2009 graduates, who are still vying for positions.

Employers might welcome a bigger talent pool. But such a welcome is misplaced, at least according to one recruitment firm. ‘This rise in the quantity of applications has not brought a rise in quality,’ says ClodaghBannigan, head of client services at Alexander Mann. So it seems that increasing the size of the talent pool has just diluted the talent.

The advice is straightforward: the best approach is to carefully research roles and apply with thoughtful covering letters and tailored CVs. And, as ever, one of the first ways to guarantee your foot in the door (on the way to an interview) is to pay close attention to your writing.

Remember the basics too. You might have an exceptionally well put-together CV, full of pertinent experience and encouraging insights into your person. But all that will mean nothing if your application is thrown out based on the typo in the first line.

Literacy is a basic ‘hard skill’ that prospective employers will look for evidence of in your resume. Typos, spelling mistakes and errors in punctuation and grammar can all indicate sloppy attention to detail and won’t paint you as the kind of representative they’ll want in their company.

Until your interview, you are only as good as your paperwork (to quote the Recruitment & Employment Confederation). But a great CV can get you a chance to prove you are the right person for the job. So make sure yours is:

•    up to date
•    well-structured and clearly laid out: it implies a logical and considered thought process
•    full of objective, genuine evidence of your (relevant) experience and achievements
•    written in simple language and short sentences: waffle will get you nowhere
•    proofed, proofed and proofed again: check all grammar, punctuation and spelling, paying close attention to any contact details. Get someone else to check it too.

Dash it! Or do I mean hyphen?

Posted by Catie Holdridge

Sometimes, in a writing skills blog, you’ll find yourself in a corner of the punctuation family tree where two symbols seem so suspiciously similar to each other you could imagine they are basically interchangeable.

Enter the dash and hyphen.

But wait. These actually have quite different purposes, and both are vital parts of the punctuation toolbox.

The lowdown

Dashes

Use them:

•    to go on to explain, paraphrase, or draw a conclusion from whatever you’ve just written (in this sense they act in much the same ‘arrow’ way as colons can do). For example:

It’s only rock and roll – but I like it.

•    in pairs, where you might otherwise use brackets – think of it as an aside that you want people to hear. Where brackets (or parentheses) can effectively tuck away such commentary (can’t they?), double dashes highlight it more. Either way, the sentence would still make sense if you lifted the section inside the punctuation out.

His favourite song – much to my embarrassment – was actually The Macarena.

•    to show a range or sequence – the dash replaces the word ‘to’. You don’t need spaces on either side.

1999–2001; 2007–09
London–Brighton bike race
9am–5pm.

Get to know them:

•    In Britain, generally we use the en-rule/en-dash (–). In the US, the longer em-rule/em-dash (—) is more common.

•    It is twice the length of the humble hyphen.

•    Put a space on either side of it, except when using it to show range or sequence.

•    In Microsoft Word, you can create an en-rule by holding down Ctrl followed by the subtract key (or numeric hyphen); if you want an em-rule, type Ctrl + Alt + subtract key. Alternatively, hold down Alt and type 0150 for an en-rule, or 0151 for an em-rule. Often, the AutoCorrect function automatically turns a typed hyphen into a dash (when you leave a space either side and continue the sentence), but it cannot always be counted on to do this, so check back.

•    In Mac OS, an en-rule is made by typing Option + hyphen. For an em-rule, it’s Option + Shift + hyphen.

Hyphens

Use them:

•    when joining words together in order to act as an adjective before a noun. This is known as an adjectival phrase and the hyphen makes clear which word is being modified. For example:

He’s a rocking-horse enthusiast.

Bread-making machines: imagine that!

There are twenty-odd members of staff at Emphasis.

Still not convinced? Well, compare the hyphen-less versions:

He’s a rocking horse enthusiast. (Loves headbanging; loves showjumping.)

Bread making machines: imagine that! (Run for the hills! The baked goods are getting organised!)

There are twenty odd members of staff at Emphasis. (We prefer the term ‘pleasingly eccentric’.)

•    for some compound terms, such as:

Eye-opener, cost-effective, up-to-date, self-assured.

If in doubt, look it up. If it’s not listed as one word or a hyphenated word, split it into two.

•    with prefixes, to distinguish from a deceptively similar word eg

I heard a confusing rumour by the water cooler: did Jones resign or re-sign?

•    for double-barrelled names:

Resign? Mr Spear-Shaker almost chased him out with a stick!

Get to know them:

•    No spaces on either side are needed.

•    Often used in web addresses (like www.writing-skills.com), where they are sometimes mistakenly referred to as a dash. If you want people to find your website, it’s important to get this right.

To sum up, we love dashes and hyphens – they are very useful for clarifying meaning – and hope that you will all be dash- and hyphen-lovers now, too.

Writing to the Government

Posted by Catie Holdridge

Will you have something you just have to say to the next government of this country?

It seems fitting somehow (not sure why) to follow-up our last blog with a quick clarification on how to write to MPs.

After all, the wait is nearly over. The campaigning is all but finished. We know the results are a tough one to call, and that whoever rises victorious from the hustings will have some tough calls to make.

So if you’re interested in sharing opinions, suggestions, recommendations, congratulations, or even a selection of budget recipes with whichever party (or parties) makes it past the post, here’s how to do it.

It’s considerably more straightforward than politics.

Prime Minister

For the new/re-elected PM, begin your epistle, ‘Dear Mr [insert surname here]’, or even more simply: ‘Dear Prime Minister’. Finish ‘Yours sincerely’.

The Cabinet

For the rest of the Cabinet, it’s just ‘Dear [appointment]’. For example, ‘Dear Minister’, ‘Dear Home Secretary’, ‘Dear Lord Chancellor’, ‘Dear Under-Secretary’ and so forth. If the appointment in question is particularly long-winded, it’s better to use their name. ‘Yours sincerely’ is the sign-off.

Envelopes

Members of the Cabinet are known as ‘Right Honourable’. The formula for addressing them on the envelope is:

The Rt Hon [title] [name] [honours], MP, [appointment/position]

Bear in mind they may not have a title (eg ‘Sir’), or any honours (for example, KBE, CBE etc).

So the next PM’s envelope would read (in your best handwriting):

The Rt Hon [Gordon Brown/David Cameron/Nick Clegg/Shock outsider], MP, Prime Minister.

Democracy

Now, after you’ve written your X, you’ll be well-equipped to write anything else you feel you must. Before then, of course, there’s just the small matter of counting the votes.

And you can also always have your say on what appears here. Just leave a comment below, or contact us directly. Write Now aims to address any questions you may have about business writing: blogging with the people, for the people.