Write lines: improve your business writing

Why you need to stop researching and start writing

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Why you need to stop researching and start writing

There’s no getting away from it: research is addictive. And there’s a good reason for that – we’re all hard-wired to search. It’s a survival mechanism, programmed into us by evolution. As hunter-gatherers on the savannah, we needed something that would shake us from our slumber; that would make us get off our fur-clad backsides […]

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Dare to be different

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Dare to be different

Just because someone has been writing documents for years, that doesn’t mean they’re doing it well. I wish it were that simple. The fact is that many people succeed despite their writing, not because of it. As we said in this recent post, that’s why your standard shouldn’t only be to write like everyone else […]

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Want to improve your writing? Improve your reading first

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Want to improve your writing? Improve your reading first

No-one ever said writing documents was easy. If you’re like a lot of people, the idea of having to put your own words to paper (or computer screen) makes you want to run and hide in the stationery cupboard. But consider this: it might not be your writing skills that are the problem. It could […]

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Why we created Emphasis 360™

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Why we created Emphasis 360™

Our courses are transformative. It’s the norm for participants to leave the training room full of confidence and buzzing with ideas. This is true even for people who were initially sceptical. (In fact, they often end up as our biggest advocates.) But even the best training can only go so far. New skills stay in […]

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What you can learn from the politicians’ writing mistakes

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What you can learn from the politicians’ writing mistakes

In case you’ve missed it, there’s an election looming large here in the UK. But did the parties just throw away their opportunity to write manifestos that would win our hearts, minds and votes? If you’ve been on one of our courses, you’ll know that detailed document analysis plays a key part in all our […]

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Hook your reader: 5 killer formatting tips to get your document read

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Hook your reader: 5 killer formatting tips to get your document read

There’s nothing like it, is there? That satisfying moment when you finally finish the document you’ve been working on for days. You’ve done the research, you’ve marshalled your facts and you’ve made it through the hardest part: getting it down on paper. Job done. But hold on. Before you attach it to an email, send […]

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The 5 easiest ways to improve any document (even if English is your second language)

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The 5 easiest ways to improve any document (even if English is your second language)

Very often, people who struggle with business English as a second language assume all their problems stem from the fact that it’s not their native tongue. But the truth is that many native speakers share the same problems. That’s because there are five fundamentals of good writing that apply to all documents, no matter what […]

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What happened when we left an error in an email to 7,000 people

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What happened when we left an error in an email to 7,000 people

I love my job, on most days. We help people with a task that millions find very stressful and problematic. So it’s incredibly rewarding to be able to relieve that pain. For me, it’s the best job in the world. Most days. Then there are the other (thankfully) much rarer days, when things don’t quite […]

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Got writer’s block? Try this.

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Got writer’s block? Try this.

For many people, MS Word is practically synonymous with writing on a computer. Even die-hard Mac fans frequently use it in preference to the Apple alternatives. I used to be among this group. But in the past year, I’ve found a way of hugely improving my efficiency when writing. And it meant ditching Word until […]

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How and when do you write etc, ie and eg?

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How and when do you write etc, ie and eg?

Generally we advise giving Latin a wide berth when it comes to writing work documents or emails. There are exceptions, of course. Lawyers depend on it as a kind of technical shorthand among colleagues. (Some Latin has even entered common usage – alibi, for example.) So do doctors. But using it when writing to people outside […]

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