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18 / 07 / 12
Communication Lab 7: confessions of a media manipulator
Subscribe via RSS / iTunes | Download | All podcasts Click the icon above to hear this interview (36 minutes) Our guest in this special episode of Communication Lab is Ryan Holiday, who dropped out of college at the age of 19 and went on to become global marketing director of American Apparel while still […]
28 / 09 / 10
How to write a press release
Capturing the attention of journalists is no mean feat, particularly in our unshockable internet age. But getting time-pressed journalists to sit up and take notice is a lot to do with how you present your story (and if it’s newsworthy, of course). And whether you want to make waves in the world or merely catch […]
18 / 03 / 10
Ahead of the pack, USP Magazine
Rob Ashton explains how to use writing skills to become a recognised industry expert. If you take a poll to find the world’s top music executive, the chances are that most people will say Simon Cowell. There may be other executives with more talent and panache. You can even argue that his fellow judges are […]
12 / 08 / 09
How to write a press release: an audio guide
Find out how to make your company’s press releases stand out from the pile, with expert trainer Kathy Gemmell here.
02 / 04 / 08
Expert view: Get your press release noticed, Third Sector
Writing press releases is the bread and butter of any communications department. But in an increasingly media-savvy world, how do you get yours to the top of the pile? Failing to establish immediately that the press release contains news is a common mistake. Don’t expect a journalist to wait to find the story further down […]