Writing for presentations and speeches
Presentations: love them or hate them, they are an important part of professional life â€“ whether to inspire, motivate, change minds or simply report back to your peers.
The art of successful presentation writing
A high-impact presentation is as much about what you say as how you say it â€“ something that most presentation-skills courses overlook. Yes, your delivery and appearance are crucial. And yes, being a confident speaker helps. But you still need to captivate your audience with your content. In short, you need a combination of writing and presentation skills.
Presentation and speech-writing training
In our presentation and speech-writing course, you will learn how to capture and keep your audienceâ€™s attention. Without relying on PowerPoint. To inspire people, you need to appeal to their values. To carry them, you need pace and rhythm. To change minds, shape visions or even tell everyone what you do all day, you must choose and order your words carefully. We'll show you how. Whether you need to improve your corporate speech-writing or presentation-writing skills, this course is for you.
Call us on +44 (0)1273 732 888 or email us to find out more.
What you'll learn
Our presentation and speech-writing course will show you how to:
- use the techniques of the best speech-writers
- avoid 'death by PowerPoint'
- tailor your talk to your audience
- build an effective structure
- create an intro that grabs your audience
- keep people with you (and awake!)
- write a strong, memorable ending
- use rhythm and â€˜colourâ€™, and avoid weak words
- punctuate for speech
- know when â€“ and how â€“ to ring the changes
- design slides that work
- influence and inspire your audience
- write attention-grabbing â€˜two-linersâ€™ to promote your talk.
Download a PDF about this course, including a course outline.
Confidential writing analysis and questionnaire
Our unique writing analysis will give you the confidence and focus you need to improve your writing efficiently and effectively. Because it focuses on no fewer than 15 specific business-writing skills, you'll discover your strengths as well as areas for improvement.
You'll also receive a questionnaire ahead of the day so you can let the trainer know exactly what you want to achieve. Taken together, these ensure that no delegate gets left behind and everyone benefits from training appropriate to their level.
We take your privacy seriously, so your results won't be shared with other delegates (unless you choose to do so yourself). And if you give us any sensitive documents to analyse, we will be happy to sign a non-disclosure agreement.
Our expert trainer: Jack Elliot
The lead scriptwriter for chairmen and CEOs, Jack has been responsible for proposals, pitches and reports as well as high-profile speeches and global product launches. He has also written for people at every level within companies, from the shopfloor to the boardroom, and for specialist audiences â€“ including customers, investors, senior politicians and civil servants.
Companies Jack has worked with include Citibank, Jaguar, Schweppes and IBM.
Supporting you after the course
We provide a year's phone and email support after the course, so you can return to your desk confident you'll continue to get the help you need. You'll be able to write your next presentation with peace of mind, knowing that whatever your query, you'll be within easy reach of the solution.
And we'll be happy to arrange further post-course analysis, training and coaching specific to your needs if you want it, to ensure you gain maximum long-term benefit.
For more information about how we can help you or your colleagues write better presentations, talk to us on +44 (0)1273 732 888 or send us a message.