Writing for presentations and speeches

Presentations:
love them or hate them, they are an important part of professional life
– whether to inspire, motivate, change minds or simply report back to
your peers.
View course details
The art of successful presentation writing
A
high-impact presentation is as much about what you say as how you say
it – something that most presentation-skills courses overlook. Yes, your
delivery and appearance are crucial. And yes, being a confident speaker
helps. But you still need to captivate your audience with your content.
In short, you need a combination of writing and presentation skills.
Presentation and speech-writing training
In
our presentation and speech-writing course, you will learn how to
capture and keep your audience’s attention. Without relying on
PowerPoint. To inspire people, you need to appeal to their values. To
carry them, you need pace and rhythm. To change minds, shape visions or
even tell everyone what you do all day, you must choose and order your
words carefully. We'll show you how. Whether you need to improve your
corporate speech-writing or presentation-writing skills, this course is
for you.
Call us on +44 (0)1273 732 888 or email us to find out more.
What you'll learn
Our presentation and speech-writing course will show you how to:
- use the techniques of the best speech-writers
- avoid 'death by PowerPoint'
- tailor your talk to your audience
- build an effective structure
- create an intro that grabs your audience
- keep people with you (and awake!)
- write a strong, memorable ending
- use rhythm and ‘colour’, and avoid weak words
- punctuate for speech
- know when – and how – to ring the changes
- design slides that work
- influence and inspire your audience
- write attention-grabbing ‘two-liners’ to promote your talk.
Download a PDF about this course, including a course outline.
Confidential writing analysis and questionnaire

Our unique writing analysis will give you the confidence and focus you need to improve your writing efficiently and effectively. Because it focuses on no fewer than 15 specific business-writing skills, you'll discover your strengths as well as areas for improvement.
You'll also receive a questionnaire ahead of the day so you can let the trainer know exactly what you want to achieve. Taken together, these ensure that no delegate gets left behind and everyone benefits from training appropriate to their level.
We take your privacy seriously, so your results won't be shared with other delegates (unless you choose to do so yourself). And if you give us any sensitive documents to analyse, we will be happy to sign a non-disclosure agreement.
Our expert trainer: Jack Elliot
The lead scriptwriter for chairmen and CEOs, Jack has been responsible for proposals, pitches and reports as well as high-profile speeches and global product launches. He has also written for people at every level within companies, from the shopfloor to the boardroom, and for specialist audiences – including customers, investors, senior politicians and civil servants.
Companies Jack has worked with include Citibank, Jaguar, Schweppes and IBM.
Supporting you after the course
We provide a year's phone and email support after the course, so you can return to your desk confident you'll continue to get the help you need. You'll be able to write your next presentation with peace of mind, knowing that whatever your query, you'll be within easy reach of the solution.
And we'll be happy to arrange further post-course analysis, training and coaching specific to your needs if you want it, to ensure you gain maximum long-term benefit.
For more information about how we can help you or your colleagues write better presentations, talk to us on +44 (0)1273 732 888 or send us a message.
Sample writing courses
How to get your documents read first: planning, structure and using plain English
How to handle complaints and get the tone right with customer letters
Refresher session on all the basics you never learnt at school
Making sure your messages are read – and acted on
The secrets behind confident, compelling public speaking
Suitable for anyone who has to write persuasively to win business
Maximising your chances of getting your project off the ground
Communicating complex information concisely – without dumbing down
Does what it says on the tin
Ensuring your voice is heard by the right people in the right way
How to edit sensitively and manage multiple contributions
A must for producing concise, well-organised reports
Tips and techniques for writing news, features and press releases
How to write letters your company can be proud to sign off