Transform your communication at work
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31 / 03 / 16
What’s the right tone to strike in business writing? Formal? Yes, you want to come across as a serious contributor to the subject at hand and not to sound too … chatty? Hmmm. But if you’re too serious, don’t you risk boring people and losing them? Tone is a minefield. And it’s made all the […]
24 / 06 / 14
Here is the gist of a conversation I had with a scientist a few years ago. I was teaching a one-day technical-writing course that she was (reluctantly) attending. ‘What do you write?’ ‘Mainly records of experiments and field trials.’ ‘And do you enjoy writing?’ ‘No, I absolutely loathe it.’ ‘Why?’ ‘Because it’s just going to […]
18 / 03 / 14
The three little innocent-looking dots of an ellipsis (…) probably carry more power to annoy and confuse your readers than any other punctuation mark. Apostrophe mistakes look harmless in comparison. Nobody seriously reads ‘orange’s 45p’ and assumes that the orange must own a small amount of loose change. Ellipses, by contrast, can completely change the […]
14 / 10 / 13
Watch Emphasis CEO Rob Ashton as he transforms a selection of real-life examples from our clients. He shows you how to give your business writing an instant power boost by switching your sentences from the passive voice to the active.
20 / 12 / 12
Times are changing for local government. Staff numbers are falling because of budget cuts, the localism agenda means that councils will soon be taking an increased responsibility for public health and reports now have a shorter journey from draft stage to centre stage. The secret of success is understanding your audience, writes Emma Beals. You […]
17 / 02 / 10
That business writing should be centred on the reader’s needs is not exactly earth-shattering news. But putting this maxim into practice is a different matter altogether. Reader-centred writing If you’re like most people, you’re much more likely to be focused on your own needs – such as impressing your manager or getting the task of […]