Transform your communication at work
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11 / 05 / 16
One of the great pleasures of my job is that I frequently get a chance to talk to people who really are at the top of their game. Over the last 18 years, my colleagues and I have worked with over 40,000 people. And among them have been many industry leaders who have built seriously […]
05 / 04 / 16
Sometimes we can’t remember why we do things a certain way. This is certainly the case with company reports and other documents. It may not always be the best way – far from it – but that’s the way they’re written and that’s that. ‘We must always start with two pages of background,’ explains a […]
31 / 03 / 16
What’s the right tone to strike in business writing? Formal? Yes, you want to come across as a serious contributor to the subject at hand and not to sound too … chatty? Hmmm. But if you’re too serious, don’t you risk boring people and losing them? Tone is a minefield. And it’s made all the […]
24 / 06 / 14
Here is the gist of a conversation I had with a scientist a few years ago. I was teaching a one-day technical-writing course that she was (reluctantly) attending. ‘What do you write?’ ‘Mainly records of experiments and field trials.’ ‘And do you enjoy writing?’ ‘No, I absolutely loathe it.’ ‘Why?’ ‘Because it’s just going to […]
18 / 03 / 14
The three little innocent-looking dots of an ellipsis (…) probably carry more power to annoy and confuse your readers than any other punctuation mark. Apostrophe mistakes look harmless in comparison. Nobody seriously reads ‘orange’s 45p’ and assumes that the orange must own a small amount of loose change. Ellipses, by contrast, can completely change the […]
14 / 10 / 13
Watch Emphasis CEO Rob Ashton as he transforms a selection of real-life examples from our clients. He shows you how to give your business writing an instant power boost by switching your sentences from the passive voice to the active.