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Power up with the active voice
Author : Jacob Funnell
Posted : 14 / 10 / 13
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Watch Emphasis CEO Rob Ashton as he transforms a selection of real-life examples from our clients. He shows you how to give your business writing an instant power boost by switching your sentences from the passive voice to the active.
*Of course, things are rarely entirely black and white. There are a few times when using the passive voice does make more sense. You can learn about some of those times here.
Posted by: Catie Holdridge
05 / 03 / 10
You might have heard it’s a good idea to favour the active voice in your writing – it’s generally tighter and more dynamic than using the passive voice. But what exactly do we mean by ‘active’ and ‘passive’ anyway? The active voice puts the ‘doer’ of the action described (in grammar terms, the agent) first. […]
07 / 10 / 10
A Write Now reader wrote to us to ask: is it ever acceptable to use the passive voice in ‘good writing’? It’s a good question. You may be surprised to hear that the answer’s yes. While it’s best to use the active voice in most cases, the passive voice can – on occasion – be […]
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