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Our guest in this special episode of Communication Lab is Ryan Holiday, who dropped out of college at the age of 19 and went on to become global marketing director of American Apparel while still in his early 20s.
A sometimes secretive figure, he’s been behind major publicity coups, including orchestrating a fake smear campaign for one of his own clients – the controversial American author Tucker Max.
With no budget, and in under two weeks, he secured coverage in everything from the Chicago Tribune to the Washington Post. All of which is covered in his new book, Trust me, I’m lying – confessions of a media manipulator.
In this hard-hitting exclusive interview, he reveals why he’s finally stepping out from the shadows.
How do you approach new business in an era when cold calls rarely reach decision-makers and everyone’s on the guard against spam? Guest Bryan Kreuzberger, the founder of Breakthrough Email, shares his formula for writing an email that the recipient will both open and act on.
Plus: how words can rewire your brain, and the power of focus and rapt attention.
Hear something you want to know more about? Here are some useful links:
Bryan’s website is Breakthrough Email, where you can see him talking more about his technique, or you can download his PDF guide here.
Fed up with email? Learn how to ditch it altogether from special guest Luis Suarez. Â He relies almost exclusively on social media for business communication, despite having a senior role in IBM and living in the Canary Islands.
Plus: soon you really will be able to work and walk at the same time, as Google announces a heads-up display for all; and a gun that shuts people up. Itâ€™s all in the latest Communication Lab podcast.
Hear something you want to know more about? Here are some useful links.
Weâ€™d love to hear what you thought of Luisâ€™s recommendations about moving away from email. If you decide to adopt any of his practices, why not tweet him (@elsua), Rob (@Robert_Ashton), Andy (@doctorpod) and Emphasis (@EmphasisWriting), using the hashtag #lawwe and let us know how you get on?
The tool Rob mentions that analyses your writing is no longer available. But you can test your instincts about pronouns with this quiz and, if you’re on Twitter, have yourÂ personality analysed via your tweets.
Americans will be familiar with the Gettysburg address, but for any Brits wishing to brush up, Gregory Peck does a good job of reading it in this video.
Here’s the letter from the civil servant to the Guardian about the Freedom of Information Act making communication in the public sector ‘anodyne, benign and sterile’.
For more tips on proofreading, you might like this post on our blog. And to make sure you never forget to check the headings and furniture, see this collection of newspaper blunders. Finally, test your observational powers with this monkey business: how many times do the players wearing white pass the ball?
In this series of lively podcasts, Emphasis CEO and former scientist Rob Ashton puts language under the microscope, over a Bunsen burner and quite possibly into one of those things that looks like a high-tech salad spinner. Along with developer Andy White and a series of expert guests, heâ€™ll be looking at the latest research into language, talking to expert guests and offering handy tips on how to make the most of our mother tongue.
In the first programme in the series, Rob and Andy discuss why writing matters more than ever, email pet hates and how to hack any sentence in 60 seconds.
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