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Rob Ashton

Rob Ashton is the founder of Emphasis and posts mainly about writing and the brain – a topic he's been researching for seven years. You can read more of his work in Writing Matters – our weekly bulletin of career-building writing advice backed by science.

Rob's Hub articles

Read your reader's mind with ChatGPT

Business writing essentials

See into your reader’s mind with ChatGPT

Pyramid against blue sky

Business report writing

How to structure a business report

Satisfied analyst in shirt and tie sitting in front of two screens showing data and graphs

Business report writing

Better consulting reports in 10 steps

A man in business attire with a smartphone in one hand and a coffee in the other.

Professional email writing

Why you should always include ‘sent from my iPhone’ in your mobile signature

Five toy soldiers on the space bar of a computer keyboard.

Business report writing

Why a list of bullets is not a report (and military writing could make you enemies)

A man in winter gear sitting on a snowy slope with a laptop on his knees.

Writing to customers

Five email mistakes that will lose you customers

Close-up of someone using live chat on a smartphone.

Writing to customers

Where live chat goes wrong – and how to make it right

A woman in an office sitting at her laptop. She has her hands clasped beneath her chin and is smiling.

Writing for marketing

One big reason lawyers should do more thought leadership (and three common ways to get it wrong)

A man in a suit rips open his shirt, revealing a circuit board.

Bids and proposals

Five ways to create a winning proposal under pressure using AI

A man standing in an icy landscape wearing a winter hat and coat. He has icicles forming on his moustache and beard.

Bids and proposals

Is your bid presentation pushing prospects into the cold?

A man in a blue and red top holding a cookie jar. He's scratching his head with one hand - as if contemplating eating the cookies.

Bids and proposals

What is ego depletion and why every bid writer needs to know

A red race car stopped briefly on a racetrack. A pit crew man in a red boilersuit with a yellow vest flags the car down.

Bids and proposals

Put yourself in pole position to win the biggest deals using thought leadership