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10 / 01 / 18
9 ways to win more work with your bids and tenders
In sport, there’s often a fine line between being hailed as the champ or dubbed an also-ran. For every Olympic 10,000m gold medallist there were probably dozens of potential champions. But no matter. Whoever crosses the line first, even by a fraction of a second, takes the spoils. Coming out on top is often about […]
22 / 02 / 16
How to write a winning executive summary for your bid
The executive summary of your bid, tender or proposal is the most important part of the entire document. However well-written the rest of your bid or sales proposal is, many people will only have the time (or motivation) to read the executive summary. And more than this, these readers will often be key decision-makers. This […]
05 / 02 / 16
Five things to remember when writing your first bid
OK, there’s no getting away from it: successful bids take a bit of effort to create. And if you’ve never written one before, it could seem like a particularly daunting task. But keeping a few crucial principles in mind will put you in the strongest possible position when you have to write one for the […]
12 / 04 / 14
The ‘Four Ps’ of proposal writing
People who have the gift of being able to write a persuasive proposal tend to go a long way, regardless of whether they’re in sales or the Civil Service. Yet far from being a dark art, the skill of effective proposal writing is something you can teach yourself. In fact, there’s one formula that can bring […]
26 / 05 / 11
How to write a sales proposal: an audio guide
Sales proposals are the lifeblood of many businesses, but a poorly written one can kill a sale stone dead. The good news is that you only need to be a little bit better than the competition to win the contract. If most people are writing weak or average bids and proposals, then making a few […]
16 / 07 / 10
Ten tips for better sales proposals
Remember your prospect Don’t get so carried away with what you’re offering that you forget the person that you’re trying to persuade. Always put the prospect first, by starting with their situation and the problems they need to solve. Remember other readers Are there other influencers and decision-makers who might read your proposal, and have […]