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Bids and tenders
Posted by: Stephanie Joy Hubbard
06 / 07 / 21
It’s easy to imagine that stories are for bedtime reading, not business writing. But there’s good reason to challenge that assumption. Using some of the classic elements and structures of storytelling will appeal to an intrinsic and emotional part of your audience’s minds, and make many things you write or present at work more effective […]
Posted by: Paul White
05 / 02 / 20
In bidding, the margin between winning and losing can be minuscule. And being number two is no fun – especially if you’ve invested a lot of time and effort and you miss out by just a few evaluation marks. While it’s tempting to see such situations as mere bad luck, I’ve noticed a trend in […]
23 / 01 / 20
Think ‘bid strategy’ and you probably think action. The opportunities you’re going to go after. Your plan of attack. What you’re actually going to do. What’s easy to overlook is that success often comes down as much to what you choose not to do. And that’s why the bid/no-bid decision is a critical one. Pursuing […]
Posted by: Rob Ashton
22 / 01 / 20
There is a common piece of advice among hardy outdoor types that it’s much easier to stay warm than to get warm. If you’re stepping out into the freezing cold, they say, you’re far better off putting on a coat before opening the door than wrapping up ten minutes later, when you’re already chilled to […]
21 / 11 / 19
If I could only give one piece of advice on how to develop bids or proposals with the best chance of winning, it would be this: Start every section with a compelling theme statement. In my opinion, the ability to write good theme statements is the most important skill in bid writing. A theme statement […]
10 / 09 / 19
When you’re writing a bid response, it’s not unusual to find yourself bound by tight restrictions on the number of words, pages or even characters you can use. So how can you express all you need to in order to win when you can’t use as many words as you want? It’s a question clients […]
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